Results 131 to 140 of about 161,175 (304)
Journal of Consumer Behaviour, EarlyView.ABSTRACT The purpose of this study is to explore the different phases of social media influencers in firm‐based marketing campaigns using a content analysis. The authors categorized the existing studies into twenty (20) major themes of social media influencers in consumer engagement by considering the analytical framework of Maciel and Fischer ...
Prakash Singh +2 more
wiley +1 more source
Storytelling and brand strategy: the Campari brand
reservedLa tesi analizza e spiega il ruolo della pratica dello storytelling nella strategia di branding di un marchio. Partendo dalla letteratura esistente, nel primo capitolo viene analizzato il concetto di branding, mentre il secondo si concentra sullo
STOCCO, VALENTINA
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The Storytelling of Nuclear Fusion: History, Themes, and Images [PDF]
openMy thesis regards the storytelling that builted up around nuclear fusion from about the 20th century to nowadays, I will start from introducing storytelling and narrative, then shifting gradually to nuclear fusion discourse and finally to talk about ...
MARZOLA, CATERINA
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Influencer Popularity and Its Impact on Consumer Connectivity and Electronic Word‐of‐Mouth
Journal of Consumer Behaviour, EarlyView.ABSTRACT This study investigates how digital influencers' popularity interacts with communication style (endorsement vs. direct advertising) to influence consumer connection and electronic word‐of‐mouth intention (eWOM). Drawing on three experimental studies (N = 632), the research demonstrates that endorsement communication fosters stronger eWOM ...
Emílio José Montero Arruda Filho +2 more
wiley +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT Online fan communities are important peripheral arenas for sports consumption. However, the psychological and social mechanisms that sustain engagement across these digital spaces are not sufficiently understood. This study thus investigates how Orientation Toward Sporting Events (OSE) drives fan page engagement and, subsequently, satisfaction.
Hamid Shaker +3 more
wiley +1 more source
2025 Cave Run Storytelling Festival [PDF]
Promotional development poster for the Cave Run Storytelling Festival held on September 26 and September 27, 2025. Those performing included: Donald Davis, Mary Hamilton, Bil Lepp, Bobby Norfolk, Paul Strickland, Kim Weitkamp, and Don White.https ...
Cave Run Storytelling Festival Committee (Morehead, Ky.)
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A conceptual framework for interactive virtual storytelling [PDF]
, 2006 This paper presents a framework of an interactive storytelling system. It can integrate five components: management centre, evaluation centre, intelligent virtual agent, intelligent virtual environment, and users, making possible interactive solutions ...
Wright, David, Yu, Hui, Qin, Sheng-feng
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Evolving Paradigms of Sustainability in Luxury Fashion: Evidence From an Emerging Market
Journal of Consumer Behaviour, EarlyView.ABSTRACT The global fashion industry is both an economic driver and a major contributor of environmental and social challenges. This research examines how sustainable luxury fashion is constructed and adopted within an emerging market context by integrating perspectives from entrepreneurs, industry managers, and consumers.
Sandipan Sen +4 more
wiley +1 more source
BiomedicinesIn 1900, Fiedler first reported autopsy cases with peculiar inflammation of the myocardium, which he named interstitial myocarditis. He postulated an isolated cardiac inflammation of the myocardium in the absence of multiorgan involvement and with a poor prognosis due to invisible microorganisms, which years later would have been identified as viruses.
openaire +3 more sources
Journal of Consumer Behaviour, EarlyView.ABSTRACT The present research examines how consumers interpret visible manifestations of circular production and how these interpretations shape product evaluation in symbolic product categories. Prior research has primarily examined sustainability as an evaluative attribute, with comparatively less attention devoted to how sustainability cues embedded
Eun‐Jung Lee
wiley +1 more source