Results 121 to 130 of about 155,141 (300)

“I Hope When I am Gone, They Will Remember My Stories”

Art/Research International
: This article emphasizes the historical role of storytelling as a way of coming to know. We discuss storytelling in research contexts. We look back on storytelling methodology as a way of looking ahead.
Xandie Thompson, Susan Brigham, Cassandra McDonald   +2 more
doaj   +1 more source

A conceptual framework for interactive virtual storytelling [PDF]

, 2006
This paper presents a framework of an interactive storytelling system. It can integrate five components: management centre, evaluation centre, intelligent virtual agent, intelligent virtual environment, and users, making possible interactive solutions ...
Wright, David, Yu, Hui, Qin, Sheng-feng
core  

Social Media Influencers in Firm‐Based Marketing Campaign Phases—A Content Analysis and Future Research Agenda

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The purpose of this study is to explore the different phases of social media influencers in firm‐based marketing campaigns using a content analysis. The authors categorized the existing studies into twenty (20) major themes of social media influencers in consumer engagement by considering the analytical framework of Maciel and Fischer ...
Prakash Singh, Nirma Sadamali Jayawardena, Park Thaichon   +2 more
wiley   +1 more source

Storytelling: excite, to be remembered

, 2023
reservedNella comunicazione odierna chiunque è sommerso da informazioni di qualsiasi tipo e può risultare difficile per un'azienda farsi notare. Ci sono però metodi più validi di altri per creare contenuti che rimangano impressi nella memoria.
BATTISTON, ANITA
core  

Influencer Popularity and Its Impact on Consumer Connectivity and Electronic Word‐of‐Mouth

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study investigates how digital influencers' popularity interacts with communication style (endorsement vs. direct advertising) to influence consumer connection and electronic word‐of‐mouth intention (eWOM). Drawing on three experimental studies (N = 632), the research demonstrates that endorsement communication fosters stronger eWOM ...
Emílio José Montero Arruda Filho, Ronny Luis Sousa Oliveira, Emanuelle Caroline da Silva da Silva   +2 more
wiley   +1 more source

The art of storytelling: the power of stories in the corporate communication of extra virgin olive oil

, 2023
reservedLa tesi di laurea mira ad analizzare l’efficacia dello storytelling come strumento strategico di comunicazione delle aziende produttrici di olio extravergine di oliva.
BRATTI, MARTINA
core  

Driving Fan Engagement: The Role of Orientation, Value Creation, and Community Dynamics in Sports Fan Pages

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Online fan communities are important peripheral arenas for sports consumption. However, the psychological and social mechanisms that sustain engagement across these digital spaces are not sufficiently understood. This study thus investigates how Orientation Toward Sporting Events (OSE) drives fan page engagement and, subsequently, satisfaction.
Hamid Shaker, Babak Taheri, Martin Gannon, Josip Mikulić   +3 more
wiley   +1 more source

Evolving Paradigms of Sustainability in Luxury Fashion: Evidence From an Emerging Market

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The global fashion industry is both an economic driver and a major contributor of environmental and social challenges. This research examines how sustainable luxury fashion is constructed and adopted within an emerging market context by integrating perspectives from entrepreneurs, industry managers, and consumers.
Sandipan Sen, Sphurti Sewak, Swati Singh, Moutusy Maity, Aniruddha Pangarkar   +4 more
wiley   +1 more source

Civic Development of Latine Students: The Role of Equity‐Minded Community College Leaders

New Directions for Community Colleges, EarlyView.
ABSTRACT This study explores how equity‐minded educators at Hispanic Serving community colleges (HSCCs) foster the civic development of Latine students, emphasizing leadership, civic engagement, and agency beyond academic success. Using a multi‐case study design, we analyzed interviews with 29 educators from two HSCCs in Southern California to ...
Cynthia M. Alcantar, Edwin Hernandez, Carlos A. Galan, Jossie Muñoz, Melissa Jauregui‐Gomez   +4 more
wiley   +1 more source

Storytelling of Myocarditis

Biomedicines
In 1900, Fiedler first reported autopsy cases with peculiar inflammation of the myocardium, which he named interstitial myocarditis. He postulated an isolated cardiac inflammation of the myocardium in the absence of multiorgan involvement and with a poor prognosis due to invisible microorganisms, which years later would have been identified as viruses.
openaire   +3 more sources