Results 121 to 130 of about 403,432 (296)
Publicidade digital, storytelling e transmedia narrativa: educomunicação do consumidor [PDF]
, 2018 The present text tries to analyze the relationships between the concept of digital storytelling applied to advertising starting from the base of the transmedia narrative.
Elías Zambrano, Rodrigo +2 more
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Journal of Consumer Behaviour, EarlyView.ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre +2 more
wiley +1 more source
Mapping the US Bridgebuilding Field: Situating Organizations in the Ecosystem of Social Change
Conflict Resolution Quarterly, EarlyView.ABSTRACT This article explores the ecosystem of bridge‐building initiatives in the United States. Drawing on an original database of 223 organizations, interviews with 7 staff across 6 organizations, and a literature review related to bridge‐building, polarization, and collective action, we first describe the range of existing initiatives and their ...
Gabrielle Mathews, Karen Ross
wiley +1 more source
The Clash of Storytelling and History
, 2015 One of the most enduring archetypes of heroic storytelling is the triumph of the underdog: a figure who overcomes great and powerful foes due to their innate virtues, the nobility of their goal, or the hubris of their arrogant and highly flawed enemy ...
Nadeau, Ryan M.
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Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Sustainability reporting has become increasingly compelling, particularly among hybrid organizations such as B‐Corps, which seek to balance profit and purpose and are required to publish annual Impact Reports. This study assesses the completeness of disclosed information in the 2022 Impact Reports of 74 Italian B‐Corps, drawing on legitimacy ...
Laura Ferraro +3 more
wiley +1 more source
How Consumers Contest Legitimacy: Skepticism Toward Corporate Social Responsibility
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Consumer skepticism toward Corporate Social Responsibility (CSR) initiatives operates not only as an individual‐level response but also as a societal governance mechanism that disciplines firms and reshapes organizational legitimacy. Drawing on in‐depth interviews with consumers in an emerging Latin American economy, this study advances an ...
Francine Zanin Bagatini +2 more
wiley +1 more source
A conceptual framework for interactive virtual storytelling [PDF]
, 2006 This paper presents a framework of an interactive storytelling system. It can integrate five components: management centre, evaluation centre, intelligent virtual agent, intelligent virtual environment, and users, making possible interactive solutions ...
Qin, Sheng-feng, Wright, David, Yu, Hui
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Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Digital transformation is increasingly reshaping how social enterprises organize work, engage stakeholders, and pursue social value. While prior research has examined digitalization in hybrid organizations, limited attention has been paid to how responsibility for inclusive digital transformation is enacted internally.
Riccardo Maiolini +2 more
wiley +1 more source