Results 111 to 120 of about 403,432 (296)
Business Strategy and the Environment, EarlyView.ABSTRACT Despite growing interest in corporate relocation decisions and sustainability, the existing literature is limited in its consumer‐centric approach. Integrating social exchange theory and construal level theory, this research investigates how consumers perceive sustainability‐driven nearshoring motives (i.e., socio‐economic vs.
Cagla Dayangan +2 more
wiley +1 more source
Storytelling the word: homilies and how to write them [PDF]
, 1999 Bausch, William J. Storytelling the word: homilies and how to write them. Mystic, Conn: Twenty-Third Publications, 1996. Bausch, William J. World of stories for preachers and teachers.
Luetkehoelter, Gottlieb Werner
core +1 more source
Hierarchical Photo-Scene Encoder for Album Storytelling
, 2019 In this paper, we propose a novel model with a hierarchical photo-scene encoder and a reconstructor for the task of album storytelling. The photo-scene encoder contains two sub-encoders, namely the photo and scene encoders, which are stacked together and
Jiang, Wenhao +4 more
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT As global environmental concerns intensify, firms are increasingly expected to embed environmental responsibility into their core strategies. However, uncertainty remains over whether eco‐friendly initiatives are economically rewarded, reflecting ambiguity in consumers' true environmental preferences.
Kimitaka Nishitani +6 more
wiley +1 more source
Storytelling Approaches to Program Evaluation: An Introductory Guide [PDF]
, 2013 Publication provides nonprofit health organizations with information and suggestions on how to collect and share stories as part of a program evaluation.
Joseph Tobin
core
Decoding Emotional Signatures of Ethical Ads: An Analysis of Actor‐Viewer Synchrony
Journal of Consumer Behaviour, EarlyView.ABSTRACT We examine whether ethical advertisements differ from conventional ads in their on‐screen emotional signatures and whether those signatures transfer to actor‐viewer synchrony. Study 1 analyses 138 professionally produced YouTube ads using Automated Facial Expression Recognition (AFER) and Convolutional Neural Networks (CNN) to quantify actor ...
Vik Naidoo, Nicolas Hamelin
wiley +1 more source
Using Technology to Open Storytelling Doors [PDF]
, 2010 In a University of Minnesota College of Liberal Arts online spotlight on teaching, I\u27m deemed to be The Open-Door Storyteller. The article notes: One of Jacobs\u27 goals is to teach his students media literacy—analyzing critically what they read ...
Jacobs, Walter R
core +1 more source
Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing
Journal of Consumer Behaviour, EarlyView.ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley +1 more source