Results 141 to 150 of about 164,245 (310)
Journal of Consumer Behaviour, EarlyView.ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre +2 more
wiley +1 more source
Internal corporate communication: storytelling as a tool for business education
, 2023 reservedQuesta tesi si propone di dimostrare perché e in che modo lo storytelling sia una strategia efficace per l’apprendimento negli interventi di formazione aziendale. La preparazione di un personale coinvolto, competente e aggiornato contribuisce al
PIAZZA, ELENA
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Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies
Journal of Consumer Behaviour, EarlyView.ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how the perceived sustainability–luxury fit and brand ...
Subhajit Pahari +3 more
wiley +1 more source
A conceptual framework for interactive virtual storytelling
, 2006 This paper presents a framework of an interactive storytelling system. It can integrate five components: management centre, evaluation centre, intelligent virtual agent, intelligent virtual environment, and users, making possible interactive solutions ...
Wright, David, Yu, Hui, Qin, Sheng-feng
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Storytelling that delicately weaves historical and contemporary stories, blending them into a seamless artistic narrative from Lithuania by Milda Varnauskaité
Imasi Foundation
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The anthropology of storytelling and the storytelling of anthropology
Journal of Comparative Research in Anthropology and Sociology, 2014 These research notes concern what anthropologists currently do, and can do, with stories. Although pleas for narrative have become increasingly widespread in contemporary anthropology, an anthropologist of storytelling cannot but recognise that all anthropological production is to a certain extent a story.
openaire +1 more source
Mapping the US Bridgebuilding Field: Situating Organizations in the Ecosystem of Social Change
Conflict Resolution Quarterly, EarlyView.ABSTRACT This article explores the ecosystem of bridge‐building initiatives in the United States. Drawing on an original database of 223 organizations, interviews with 7 staff across 6 organizations, and a literature review related to bridge‐building, polarization, and collective action, we first describe the range of existing initiatives and their ...
Gabrielle Mathews, Karen Ross
wiley +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Sustainability reporting has become increasingly compelling, particularly among hybrid organizations such as B‐Corps, which seek to balance profit and purpose and are required to publish annual Impact Reports. This study assesses the completeness of disclosed information in the 2022 Impact Reports of 74 Italian B‐Corps, drawing on legitimacy ...
Laura Ferraro +3 more
wiley +1 more source