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STRATEGIC MANAGEMENT ACCOUNTING: IT'S RELEVANCE IN MARKETING MANAGEMENT IN NIGERIA
, 2021 Strategic management accounting has an important role to play in providing information about the major sources of competitive advantage of an enterprise. In increasingly dynamic environments the provision of strategically relevant information is of paramount importance for the formulation and execution of business strategies. Management control systems
Tambari Barisitom +2 more
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Jurnal Reviu Akuntansi dan KeuanganPurpose: This study aims to examine the role of the artificial intelligence-based application digital-halal as a catalyst in financial management. The application represents a form of spiritual corporate responsibility, emphasizing the delivery of added value to consumers.
null Whedy Prasetyo +1 more
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Marketing/Accounting Synergy: A Discussion of its Potential and Evidence in E-business Planning [PDF]
, 2008 Advances in technology create opportunities for new forms of arranging work, such as collapsing the boundaries between marketing and accounting. This makes it possible for management to identify the key attributes and processes required for a more ...
Halliday, SV +4 more
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CLASSIFICATION OF EDUCATIONAL INSTITUTION MANAGEMENT TECHNOLOGIES
Неперервна професійна освіта: теорія та практика, 2023 In this article, based on system analysis, classification and systematization methods, we offer classification of technologies of managing educational institutions on the basis of five groups of functional processes, inherent to every organization, such ...
Nataliia Krokhmal +1 more
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Governance In Developing Village Tourism And Focus Of Mawar Picking In Batu City
Journal of Innovation and Applied Technology, 2020 BUM Desa is business entities whose almost all of the capital is owned by the Village through investment. BUM Desa Sejahtera Gunungsari has been formed since 2018.
Lilik Purwanti
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Analyzing customer profitability in hotels using activity based costing [PDF]
Tourism & Management Studies, 2018 This paper investigates the use of customer profitability analysis (CPA) in four and five star hotels located in Algarve (Portugal). Traditional accounting systems have been criticized for focusing on product, service or department profitability, and ...
Ana Rita Faria +2 more
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Stages of formation of the marketing strategy of the enterprise
Innovation and Sustainability, 2023 The market economy of the country, in particular the marketing activity active in it, is inextricably linked with the needs of the consumer, who in turn has his own requests for the quality, quantity, range of final products, as well as for the terms of ...
Iu. Gudz, Yu. Dzhereliuk, Yu. Kravchyk
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Accounting and control in the system of marketing and logistics support for Ukrainian wineries [PDF]
Accounting and Financial ControlEffective winery management requires the systematic integration of accounting data, logistics information, and digital marketing elements. The paper explores conceptual approaches to integrating the accounting and control systems with marketing and ...
Uliana Marchuk +3 more
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Revista Científica y Tecnológica UPSE, 2015 Los sistemas de control contable permiten a la empresa conocer sobre la situación económica y tomar decisiones; por otro lado la gestión de marketing facilita el cumplimiento de los objetivos comerciales, al captar la atención del mercado meta ...
Libi Caamaño +3 more
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Business Intelligence as a Challenge for the Managerial Function: Case Study on Managerial Decision Making in Algerian Companies [PDF]
Business Ethics and Leadership, 2022 In the literature review, the subject of changes in organizations and business professions as a result of digital advances and digital is quite frequent. These changes concern all sectors of activity and professions without exception.
Zineb Soltana Seguer +1 more
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