Results 11 to 20 of about 3,488,002 (286)
Misunderstood or lacking legitimacy? [PDF]
, 2007 In spite of the rising interest in marketing within professional service firms in the last twenty years, past research has identified a reluctant acceptance and application of marketing within these organisations.
Cohen, G, Sims, D
core +4 more sources
Marketing/Accounting Synergy: A Discussion of its Potential and Evidence in E-business Planning [PDF]
, 2008 Advances in technology create opportunities for new forms of arranging work, such as collapsing the boundaries between marketing and accounting. This makes it possible for management to identify the key attributes and processes required for a more ...
Halliday, SV +4 more
core +1 more source
Effect of strategic management accounting techniques on market share changes in firms in Tehran Stock Exchange market [PDF]
Problems and Perspectives in Management, 2016 Increasing market share is one of the main challenges of organizations nowadays, in order to guarantee profitability and survival of the organization. Market share index in an indicator of success/failure. The aim of the present study is to investigate the effect of strategic management accounting techniques effect on market share changes in Tehran ...
Behjat Abbasi +1 more
openaire +2 more sources
CLASSIFICATION OF EDUCATIONAL INSTITUTION MANAGEMENT TECHNOLOGIES
Неперервна професійна освіта: теорія та практика, 2023 In this article, based on system analysis, classification and systematization methods, we offer classification of technologies of managing educational institutions on the basis of five groups of functional processes, inherent to every organization, such ...
Nataliia Krokhmal +1 more
doaj +1 more source
Governance In Developing Village Tourism And Focus Of Mawar Picking In Batu City
Journal of Innovation and Applied Technology, 2020 BUM Desa is business entities whose almost all of the capital is owned by the Village through investment. BUM Desa Sejahtera Gunungsari has been formed since 2018.
Lilik Purwanti
doaj +1 more source
Analyzing customer profitability in hotels using activity based costing [PDF]
Tourism & Management Studies, 2018 This paper investigates the use of customer profitability analysis (CPA) in four and five star hotels located in Algarve (Portugal). Traditional accounting systems have been criticized for focusing on product, service or department profitability, and ...
Ana Rita Faria +2 more
doaj +1 more source
Accounting and control in the system of marketing and logistics support for Ukrainian wineries [PDF]
Accounting and Financial ControlEffective winery management requires the systematic integration of accounting data, logistics information, and digital marketing elements. The paper explores conceptual approaches to integrating the accounting and control systems with marketing and ...
Uliana Marchuk +3 more
doaj +1 more source
Stages of formation of the marketing strategy of the enterprise
Innovation and Sustainability, 2023 The market economy of the country, in particular the marketing activity active in it, is inextricably linked with the needs of the consumer, who in turn has his own requests for the quality, quantity, range of final products, as well as for the terms of ...
Iu. Gudz, Yu. Dzhereliuk, Yu. Kravchyk
doaj +1 more source
Revista Científica y Tecnológica UPSE, 2015 Los sistemas de control contable permiten a la empresa conocer sobre la situación económica y tomar decisiones; por otro lado la gestión de marketing facilita el cumplimiento de los objetivos comerciales, al captar la atención del mercado meta ...
Libi Caamaño +3 more
doaj +1 more source
Revista Científica y Tecnológica UPSE, 2015 Los sistemas de control contable permiten a la empresa conocer sobre la situación económica y tomar decisiones; por otro lado la gestión de marketing facilita el cumplimiento de los objetivos comerciales, al captar la atención del mercado meta ...
Libi Caamaño +8 more
doaj +1 more source