Results 21 to 30 of about 8,682 (305)
Revista Científica y Tecnológica UPSE, 2015 Los sistemas de control contable permiten a la empresa conocer sobre la situación económica y tomar decisiones; por otro lado la gestión de marketing facilita el cumplimiento de los objetivos comerciales, al captar la atención del mercado meta ...
Libi Caamaño +8 more
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Hershey’s Entry to the Australian Market with a New Brand: An Accounting and Marketing Perspective
Emerging Markets Journal, 2013 This paper discusses the entry of Hershey’s Chocolates Company tothe Australian market with a new brand. For this purpose, background information and key performance indicators about the firm are presented.
Cevdet Kızıl +3 more
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Needs Assessment of Entrepreneurship knowledge and Skill Education a Comparative Approach in Different Fields of Humanities [PDF]
Fanāvarī-i āmūzish, 2012 This study aimed to identify the status of entrepreneurship education and entrepreneurial training needs assessment of Humanities. Two types of questionnaires were designed and distributed among 97 students and 36 professors in order to collect the ...
S. Safari, M. Samiazadeh
doaj +1 more source
Market Orientation, Hotel Chain Group And Strategic Management Accounting Usage
Jurnal Akuntansi, 2020 The growth effect of the hospitality industry is an increasingly strong competition. Management's focus on the use of strategic management accounting is an important key in anticipating competition. For this reason, this study needs to identify factors that can influence the use of strategic management accounting by hotel management. This study aims to
openaire +4 more sources
Comparative analysis between the traditional and contemporary approach to efficiency measurement in companies [PDF]
Ekonomija: teorija i praksa, 2020 Nowadays, corporation efficiency measurement is a modern and important trend in various disciplines, such as accounting, finance and especially marketing.
Anđelković Danijela, Đurović Milan
doaj
Economies, 2022 Small and medium-sized enterprises (SMEs) play an increasingly important role in global economic development, and they have encountered many unique problems (such as resources and strategic choice). Strategic management accounting (SMA) techniques can help SMEs allocate limited resources rationally and integrate internal and external information to ...
Lindong Ma +3 more
openaire +4 more sources
Green marketing and territorial branding as a regional identity economy element [PDF]
BIO Web of ConferencesThe aim of the study is to substantiate the idea of developing the identity economy of the socio-economic territorial system on the basis of adapting the classical marketing concept “4P” to territorial marketing taking into account the principles of ...
Bikmetov Evgeniy +4 more
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Differentiating brand assets from goodwill assets: the artefact based approach to the accounting recognition of marketing related assets [PDF]
, 2008 This article was submitted to and presented at the Canadian Academic Accounting Association (CAAA) Annual Conference.The International Accounting Standards Board is currently reviewing its conceptual framework and, as regards assets, the epistemological ...
El-Tawy, N +3 more
core +1 more source
Фінансово-кредитні системи: перспективи розвитку.Management accounting in the marketing activities of Ukrainian agricultural enterprises is a key tool for effective decision-making under conditions of digital transformation, military disruption, and European integration.
Volodymyr Vlasov
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Pathways and pitfalls: a qualitative study of student experiences in biomedical science education
FEBS Open Bio, EarlyView.Biomedical science students from underrepresented backgrounds face barriers including financial strain, disrupted laboratory access and cultural exclusion. Peer networks provide vital support when institutional systems are difficult to navigate. To create inclusive learning environments and achieve academic success, educators should blend active, hands‐
Olivia J. Russell +8 more
wiley +1 more source