Results 21 to 30 of about 3,362,639 (282)
Hershey’s Entry to the Australian Market with a New Brand: An Accounting and Marketing Perspective
Emerging Markets Journal, 2013 This paper discusses the entry of Hershey’s Chocolates Company tothe Australian market with a new brand. For this purpose, background information and key performance indicators about the firm are presented.
Cevdet Kızıl +3 more
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Needs Assessment of Entrepreneurship knowledge and Skill Education a Comparative Approach in Different Fields of Humanities [PDF]
Fanāvarī-i āmūzish, 2012 This study aimed to identify the status of entrepreneurship education and entrepreneurial training needs assessment of Humanities. Two types of questionnaires were designed and distributed among 97 students and 36 professors in order to collect the ...
S. Safari, M. Samiazadeh
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Comparative analysis between the traditional and contemporary approach to efficiency measurement in companies [PDF]
Ekonomija: teorija i praksa, 2020 Nowadays, corporation efficiency measurement is a modern and important trend in various disciplines, such as accounting, finance and especially marketing.
Anđelković Danijela, Đurović Milan
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Market Orientation, Hotel Chain Group And Strategic Management Accounting Usage
Jurnal Akuntansi, 2020 The growth effect of the hospitality industry is an increasingly strong competition. Management's focus on the use of strategic management accounting is an important key in anticipating competition. For this reason, this study needs to identify factors that can influence the use of strategic management accounting by hotel management. This study aims to
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Developing Strategic Marketing Positioning of the Accounting Profession
REVIZORMarketing is important in modern business conditions for profit-oriented organisations and is undoubtedly one of the decisive factors for its long-term sustainability. The dynamic development of marketing strategies and tactics should be accompanied by adequate development of corresponding financial performance measures. The subject of this paper is to
Valentina Kaličanin +4 more
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Green marketing and territorial branding as a regional identity economy element [PDF]
BIO Web of ConferencesThe aim of the study is to substantiate the idea of developing the identity economy of the socio-economic territorial system on the basis of adapting the classical marketing concept “4P” to territorial marketing taking into account the principles of ...
Bikmetov Evgeniy +4 more
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Economies, 2022 Small and medium-sized enterprises (SMEs) play an increasingly important role in global economic development, and they have encountered many unique problems (such as resources and strategic choice). Strategic management accounting (SMA) techniques can help SMEs allocate limited resources rationally and integrate internal and external information to ...
Lindong Ma +3 more
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Green, Blue and Digital Economy JournalThe purpose of the paper is to substantiate the role of accounting for marketing costs as a key tool for improving the efficiency of their management at the enterprise in the context of digitalization, as well as to develop approaches to enhancing the ...
Daria Kravets
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Фінансово-кредитні системи: перспективи розвитку.Management accounting in the marketing activities of Ukrainian agricultural enterprises is a key tool for effective decision-making under conditions of digital transformation, military disruption, and European integration.
Volodymyr Vlasov
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International Journal of Innovative Research and Scientific Studies, 2023 Strategic management accounting (SMA) is an advanced management tool that provides valuable information to aid managers in making strategic decisions for both long-term and short-term choices. Many factors motivated managers to adopt strategic management accounting (SMA) practices in their enterprises. Furthermore, strategic management accounting (SMA)
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