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Strategic Marketing Accounting In Providing Sustainable Competitive Superiority In Globalization Process

open access: yes, 2018
Günümüzde küreselleşmenin getirdiği ticari rekabetortamında hemen hemen tüm sektördeki işletmeler, küreselleşmenin etkileri ilebirlikte bir takım değişim ve gelişim aşamalarından geçmişlerdir. Farklısektörlerde faaliyet gösteren işletmeler, küreselleşme süreci ile birliktemüşteri memnuniyetini sağlayabilmek ve bu sayede sürdürülebilirliklerinikorumak ...
TEMELLİ, Fatma   +1 more
openaire   +2 more sources

BUSINESS STRATEGIC DECISION MAKING TAKING INTO ACCOUNT MARKETING MODELS AND SUPPLY CHAIN

EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA, 2021
A supply chain model that includes the components of business strategic decisions is an es-sential tool for gaining a competitive advantage in today's global marketplace. Enterprise models of this type need to cover not only the supply chain but also the demand chain, since understanding the market is critical to formulating good business policy.
Viktor V. Erokhin, Larisa S. Pritchina
openaire   +1 more source

Marketing aspects in strategic management accounting [PDF]

open access: possibleInterdisciplinary Management Research, 2010
Strategic management accounting has an important role to play in providing information about the major sources of competitive advantage of an enterprise. In increasingly dynamic environments the provision of strategically relevant information is of paramount importance for the formulation and execution of business strategies. Management control systems
Dario Dunkovic   +2 more
openaire   +2 more sources

Integrating Management Accounting and Marketing in the Pursuit of Competitive advantage: the case for strategic management accounting

Critical Perspectives on Accounting, 2002
As a powerful approach to accounting for competitive advantage, strategic management accounting remains largely unexploited. Externally focused on the market, strategic management accounting integrates insights from management accounting and marketing within a strategic management framework.
Roslender, R., Hart, S.
openaire   +3 more sources

Strategic Account-Based Marketing: How to Tame This Beast

2021
In recent years ABM has been the hottest topic for many Enterprise CMO’s with 93% saying it is either extremely or very important to future marketing plans. Since this report by Sirius Decisions in 2017, ABM has continued to dominate the global B2B Marketing industry, with few signs of slowing. Investment in ABM continues to take an increasing share of
openaire   +1 more source

Changing Accounting Education With Purpose: Market-Based Strategic Planning for Departments of Accounting.

Issues in Accounting Education, 1998
Abstract Three independent factors are simultaneously motivating changes in accounting education: the 150-hour educational requirement, the "accounting education change" movement, and changes in accreditation standards. These three catalysts combine to provide a unique window of opportunity for change.
Nelson, Irvin T.   +2 more
openaire   +1 more source

Establishment of Performance Evaluation System for Marketing Companies - Based on the Perspective of Strategic Management Accounting

Academic Journal of Business & Management, 2021
Establishing a performance evaluation system can assist a company in conducting a comprehensive examination of its previous performance and determining the direction of future development by comparing it to its long- and short-term objectives. Traditional performance evaluation approaches, on the other hand, exclusively consider the value of financial ...
openaire   +1 more source

The case for strategic management accounting: The role of accounting information for strategy in competitive markets

Accounting, Organizations and Society, 1990
Abstract A review of two economic theories is utilized to provide theoretical support for the greater possible involvement by accountants in what has been called strategic management accounting. One of these theories is concerned with the underlying characteristics of enterprise products.
openaire   +1 more source

Doing the Right Things and Doing Them Right: A Strategic Approach to Marketing the Accounting Firm

Journal of Professional Services Marketing, 1997
ABSTRACT Increasing numbers of CPAs in the marketplace, relaxed advertising and marketing restrictions, and the emergence of non-CPA businesses providing accounting services have created a competitive landscape unknown to previous generations of accountants. In this competitive environment the accounting firm has found it must actively seek new clients
openaire   +1 more source

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