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Casos de Marketing Público y no Lucrativo, 2020
A Associação Mutualista Montepio, fundada em 1840, é atualmente a maior associação mutualista de Portugal, apresentando-se como uma referência secular. Enquanto instituição da economia social, preocupa-se com a proteção e o bem-estar de todos, colocando o progresso ao serviço não apenas dos seus associados mas também da comunidade. Pretende-se com este
Braga, Alexandra +3 more
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A Associação Mutualista Montepio, fundada em 1840, é atualmente a maior associação mutualista de Portugal, apresentando-se como uma referência secular. Enquanto instituição da economia social, preocupa-se com a proteção e o bem-estar de todos, colocando o progresso ao serviço não apenas dos seus associados mas também da comunidade. Pretende-se com este
Braga, Alexandra +3 more
openaire +1 more source
Galician economic journal
The article explores the impact of integrating marketing, management, and accounting on the strategic management of enterprise potential in the context of war and the modern business environment. It analyzes management and marketing tools, their advantages, disadvantages, and the business sectors or industries where they can be applied, determining ...
Svitlana Markova +2 more
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The article explores the impact of integrating marketing, management, and accounting on the strategic management of enterprise potential in the context of war and the modern business environment. It analyzes management and marketing tools, their advantages, disadvantages, and the business sectors or industries where they can be applied, determining ...
Svitlana Markova +2 more
openaire +1 more source
Strategic marketing planning for the development of the small accounting practice
Services Marketing Quarterly, 1988Troy Festervand +2 more
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Thunderbird International Business Review
ABSTRACT ESG‐driven buyer governance in global value chains compels emerging‐market suppliers to internalize new bundles of green and digital capabilities to remain competitive. This study examines how manufacturing firms in such contexts can orchestrate these capabilities under ESG pressure to achieve sustainable organizational ...
Tipon Tanchangya +5 more
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ABSTRACT ESG‐driven buyer governance in global value chains compels emerging‐market suppliers to internalize new bundles of green and digital capabilities to remain competitive. This study examines how manufacturing firms in such contexts can orchestrate these capabilities under ESG pressure to achieve sustainable organizational ...
Tipon Tanchangya +5 more
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SSRN Electronic Journal, 2008
The only text with the title “Advanced Managerial Accounting” and still available was last revised in 1998, and its first edition was 1982. The economic environment in the past 20 years has changed radically. To help prepare managerial accounting students to analyze and solve business problems they will face today, they need advanced managerial ...
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The only text with the title “Advanced Managerial Accounting” and still available was last revised in 1998, and its first edition was 1982. The economic environment in the past 20 years has changed radically. To help prepare managerial accounting students to analyze and solve business problems they will face today, they need advanced managerial ...
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2001
The three main elements of this report are: A review of the literature dealing with measurement of performance in management accounting and in marketing A field study of ten organizations in different sectors (manufacturing, financial services, retailing) A full description of the three types of interfaces between management accounting and marketing.
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The three main elements of this report are: A review of the literature dealing with measurement of performance in management accounting and in marketing A field study of ten organizations in different sectors (manufacturing, financial services, retailing) A full description of the three types of interfaces between management accounting and marketing.
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<div> Account-based Marketing </div> <div> In the Era of Strategic Intelligence </div>
SSRN Electronic Journal<div> B2B purchase decisions have undergone a structural transformation. </div> <div> <br> </div> <div> Where convincing a single procurement manager once sufficed, today every buying decision involves an average of six to ten stakeholders, each with distinct objectives, concerns, and success metrics ...
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How to understand the marketing processes of your key accounts: Strategic marketing planning
2010openaire +1 more source
Navigating Key Account Management: Risks and Strategic Imperatives in Highly Concentrated Markets
Journal of Business-to-Business MarketingVictoria Labajo +2 more
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