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Marketing aspects in strategic management accounting [PDF]

Interdisciplinary Management Research, 2010
Strategic management accounting has an important role to play in providing information about the major sources of competitive advantage of an enterprise. In increasingly dynamic environments the provision of strategically relevant information is of paramount importance for the formulation and execution of business strategies. Management control systems
Dario Dunkovic, Durdica Juric, Tereza Nikolic   +2 more
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BUSINESS STRATEGIC DECISION MAKING TAKING INTO ACCOUNT MARKETING MODELS AND SUPPLY CHAIN

EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA, 2021
A supply chain model that includes the components of business strategic decisions is an es-sential tool for gaining a competitive advantage in today's global marketplace. Enterprise models of this type need to cover not only the supply chain but also the demand chain, since understanding the market is critical to formulating good business policy.
Viktor V. Erokhin, Larisa S. Pritchina
openaire   +1 more source

Strategic Account-Based Marketing: How to Tame This Beast

2021
In recent years ABM has been the hottest topic for many Enterprise CMO’s with 93% saying it is either extremely or very important to future marketing plans. Since this report by Sirius Decisions in 2017, ABM has continued to dominate the global B2B Marketing industry, with few signs of slowing. Investment in ABM continues to take an increasing share of
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Establishment of Performance Evaluation System for Marketing Companies - Based on the Perspective of Strategic Management Accounting

Academic Journal of Business & Management, 2021
Establishing a performance evaluation system can assist a company in conducting a comprehensive examination of its previous performance and determining the direction of future development by comparing it to its long- and short-term objectives. Traditional performance evaluation approaches, on the other hand, exclusively consider the value of financial ...
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Accounting and Marketing Rationale The Juxtaposition within Brands

International Marketing Review, 1994
There is a paradox within some market economies that accounting appears to enjoy superior power and status to marketing. This is significant because of the close working relationship between the two professions, and can be linked to accounting′s key role
David Oldroyd
exaly   +2 more sources

Strategic Management Accounting [PDF]

Management for Professionals, 2018
The concept of strategic management accounting (SMA) was brought about by criticism by stakeholders. The criticism came about as a result of management accounting r beingtoo internally fixated.
Wing Sun Li
exaly   +1 more source

The case for strategic management accounting: The role of accounting information for strategy in competitive markets

Accounting, Organizations and Society, 1990
Abstract A review of two economic theories is utilized to provide theoretical support for the greater possible involvement by accountants in what has been called strategic management accounting. One of these theories is concerned with the underlying characteristics of enterprise products.
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Association Mutualist Montepio: The relevance of strategic management, accountability and marketing on social responsibility

Casos de Marketing Público y no Lucrativo, 2020
A Associação Mutualista Montepio, fundada em 1840, é atualmente a maior associação mutualista de Portugal, apresentando-se como uma referência secular. Enquanto instituição da economia social, preocupa-se com a proteção e o bem-estar de todos, colocando o progresso ao serviço não apenas dos seus associados mas também da comunidade. Pretende-se com este
Braga, Alexandra, Carvalho, Amélia, Ribeiro, Ana, Almeida, Andrea   +3 more
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The impact of marketing, management and accounting on strategic management of enterprise potential in different business sectors

Galician economic journal
The article explores the impact of integrating marketing, management, and accounting on the strategic management of enterprise potential in the context of war and the modern business environment. It analyzes management and marketing tools, their advantages, disadvantages, and the business sectors or industries where they can be applied, determining ...
Svitlana Markova, Olha Holovan, Oleksii Puchkov   +2 more
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Strategic Marketing Accounting In Providing Sustainable Competitive Superiority In Globalization Process

2018
Günümüzde küreselleşmenin getirdiği ticari rekabetortamında hemen hemen tüm sektördeki işletmeler, küreselleşmenin etkileri ilebirlikte bir takım değişim ve gelişim aşamalarından geçmişlerdir. Farklısektörlerde faaliyet gösteren işletmeler, küreselleşme süreci ile birliktemüşteri memnuniyetini sağlayabilmek ve bu sayede sürdürülebilirliklerinikorumak ...
TEMELLİ, Fatma, EROĞLU PEKTAŞ, Güzide Öncü   +1 more
openaire   +1 more source