Results 281 to 290 of about 8,682 (305)

Leveraging Green Capabilities and Digital Accounting Under ESG Pressure: Strategic Insights From an Emerging Market's Global Value Chains

Thunderbird International Business Review
ABSTRACT ESG‐driven buyer governance in global value chains compels emerging‐market suppliers to internalize new bundles of green and digital capabilities to remain competitive. This study examines how manufacturing firms in such contexts can orchestrate these capabilities under ESG pressure to achieve sustainable organizational ...
Tipon Tanchangya, Kazi Omar Siddiqi, Bablu Kumar Dhar, Junaid Rahman, Naimul Islam, Shishir Das   +5 more
openaire   +1 more source

Proposed Topics for an Advanced Course in Managerial Accounting That Has a Strategic Focus and Deals Effectively in a Highly Fragmented, Highly Dynamic and Fiercely Competitive Buyer's Market

SSRN Electronic Journal, 2008
The only text with the title “Advanced Managerial Accounting” and still available was last revised in 1998, and its first edition was 1982. The economic environment in the past 20 years has changed radically. To help prepare managerial accounting students to analyze and solve business problems they will face today, they need advanced managerial ...
openaire   +1 more source

Marketing and management interfaces in the enactment of strategic management accounting practices: an exploratory investigation

2001
The three main elements of this report are: A review of the literature dealing with measurement of performance in management accounting and in marketing A field study of ten organizations in different sectors (manufacturing, financial services, retailing) A full description of the three types of interfaces between management accounting and marketing.
openaire   +1 more source

<div> Account-based Marketing&nbsp; </div> <div> In the Era of Strategic Intelligence </div>

SSRN Electronic Journal
<div> B2B purchase decisions have undergone a structural transformation.&nbsp; </div> <div> <br> </div> <div> Where convincing a single procurement manager once sufficed, today every buying decision involves an average of six to ten stakeholders, each with distinct objectives, concerns, and success metrics ...
openaire   +1 more source

In search of strategic management accounting: theoretical and field study perspectives

Management Accounting Research, 2003
Robin Roslender, Susan J Hart
exaly  

An Interrogation of Accounting–Marketing Interface in UK Financial Services Organisations: Mixing Cats with Dogs?

Australasian Marketing Journal, 2016
Abdullah Promise Opute, Nnamdi O Madichie   +1 more
exaly  

Exploring the potential of customer accounting: a synthesis of the accounting and marketing literatures

Journal of Marketing Management, 2008
Lisa Mcmanus, Chris Guilding
exaly  

Comparative Analysis of Strategic Management Accounting in German- and English-Language General Management Accounting Textbooks

Schmalenbach Business Review, 2017
Hoffjan Andreas, Wömpener Andreas
exaly  

Navigating Key Account Management: Risks and Strategic Imperatives in Highly Concentrated Markets

Journal of Business-to-Business Marketing
Victoria Labajo, M. Eugenia Fabra, Pedro Rubio   +2 more
openaire   +1 more source

Elements of strategic social media marketing: A holistic framework

Journal of Business Research, 2017
Reto Felix, Philipp A Rauschnabel
exaly