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Strategic Customer-Oriented Marketing: The ABM Model for the Perfect Start into Account-Based Marketing

openaire   +1 more source

Key account management as a strategic marketing tool in the B2B sector: modern approaches and prospects

Fedotova, I., Voronin, M.
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8. economic growth
marketing
12. responsible consumption
management
9. industry and infrastructure
1. no poverty
accounting
650
strategy
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