Results 291 to 300 of about 8,682 (305)

How to understand the marketing processes of your key accounts: Strategic marketing planning

2010
openaire   +1 more source

How do the leading European IT Services firms, align their strategic structures in order to take account of the significant market needs, whilst avoiding problems caused by the predicted cyclical downturns?

2005
The boom in the year 2000 brought unprecedented growth for the IT Services industry, which was then followed by a seemingly unforeseen slump as organizations across the globe sort to gain returns form there investments. The impact on the IT Services firms was profound as many firms underwent costly restructuring programs in order to align to the market
openaire   +1 more source

Strategic management accounting: the emperor's new clothes?

Management Accounting Research, 1996
Beverley R Lord
exaly  

The marketing-accounting interface – problems and opportunities

Industrial Marketing Management, 2015
Kalle Kraus
exaly  

Strategic management accounting in close inter-organisational relationships

Accounting and Business Research, 2015
Martin Carlsson-Wall, Kalle Kraus, Johnny Lind   +2 more
exaly  

Asset securitisation as a strategic tool: Its influence on the mortgage and credit card market, and the likely impact on its development of proposed changes to international accounting standards and regulatory capital guidelines.

2005
The use of securitisation as a strategic tool has grown quickly over the last thirty five years. From its development in the US mortgage market in the 1970's it is now seen as a mainstream funding tool by many organisations and has been used to finance assets as diverse as mortgages, rock album sales and football grounds.
openaire   +1 more source

The quantitative strategic planning matrix: a new marketing tool

Journal of Strategic Marketing, 2017
Meredith E David
exaly  

An international comparison of strategic management accounting practices

Management Accounting Research, 2000
Chris Guilding, Karen S Cravens, Mike Tayles   +2 more
exaly  

Ryder Rides: The Synergy Between Accounting and Marketing

2020
exaly  

On the emergence of strategic management accounting: An institutional perspective

Accounting and Business Research, 2009
exaly