Results 201 to 210 of about 9,918,958 (265)

Framing novelty in crowdfunding: Which words win support, where, and at what stakes

open access: yesStrategic Entrepreneurship Journal, EarlyView.
Abstract Research Summary We examine how promotional language (“hype”) in reward‐based crowdfunding is associated with campaign success, and whether those associations vary across sector contexts and with campaign execution burden. Using dictionary‐based text measures from 635 U.S. Kickstarter campaigns across five sectors, we distinguish three novelty‐
Agnieszka Kwapisz
wiley   +1 more source

Mixed feelings, mixed outcomes? When emotionally ambivalent framing enhances idea appreciation

open access: yesStrategic Entrepreneurship Journal, EarlyView.
Abstract Research Summary Despite growing interest in how linguistic strategies shape audience responses to innovative ideas, prior evidence on the benefits of using emotional language remains mixed. Building on research on emotional ambivalence and social evaluation, we introduce the concept of emotionally ambivalent framing (i.e., the combination of ...
Donato Cutolo   +2 more
wiley   +1 more source

Paid‐free differentiation in freemium: Understanding the balance between discovery and cannibalization and its implications for paid product sales

open access: yesStrategic Entrepreneurship Journal, EarlyView.
Abstract Research Summary Entrepreneurs in digital markets often introduce free versions of their paid products to boost their visibility. This freemium strategy involves a trade‐off between discovery and cannibalization. We study how feature‐based differentiation between the paid product and its free version shapes this trade‐off and its consequences ...
Joey van Angeren   +2 more
wiley   +1 more source

Conceptual search: A generative view of entrepreneurial imagination

open access: yesStrategic Entrepreneurship Journal, EarlyView.
Abstract Research Summary Entrepreneurs cannot pursue ventures they never imagine. This article develops a generative view of entrepreneurial imagination as the construction of an evolving candidate set through generation, provisional evaluation, and revision.
Felipe A. Csaszar
wiley   +1 more source

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