Results 141 to 150 of about 3,369,406 (285)

From Consumer, Audience to Sei-Katsu-Sha: The Argument and Interpretation about the Role of the Target Audience in the Advertising Process

open access: yes, 2010
本研究主要針對廣告作業當中目標閱聽人本質進行思考,探究廣告溝通活動的目標閱聽人角色有哪些類型?不同廣告作業階段對目標閱聽人的了解為何?如何了解?目標閱聽人的概念在不同的廣告作業階段是如何流動?目標閱聽人的概念是否需要與時俱進、適時調整?希冀透過目標閱聽人基本概念檢視與耙梳,開創廣告研究新天地,因此,本研究結合日本廣告研究獨有的生活者概念,重新論辯與詮釋廣告作業中目標閱聽人角色。 基本上,本研究發現透過目標閱聽人角色的重新詮釋,以生活者作為廣告作業目標閱聽人的思維 ...
黃振家; Huang, Jenn-Jia
core  

Stock Exchange ESG Disclosure Guidance and Corporate Carbon Mitigation: International Evidence

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This study investigates the tangible impact of the adoption of environmental, social, and governance (ESG) disclosure guidance by stock exchanges on corporate carbon mitigation, focusing on six major frameworks: the Global Reporting Initiative (GRI), the Sustainability Accounting Standards Board (SASB), the Task Force on Climate Related ...
Jiamian Yan, Le Luo, Nuraddeen Nuhu
wiley   +1 more source

Reporting What Matters, or Reporting What Looks Good? Materiality and Balance in Post–Rana Plaza Apparel Sustainability Disclosure

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Sustainability reports (SRs) are widely criticized for vague disclosures and selective emphasis on positive outcomes, yet systematic research on two core SR challenges remains limited: materiality (whether disclosed content is relevant) and balance (whether both achievements and challenges are reported).
Mahsa Mohammadrezaei   +1 more
wiley   +1 more source

The Treatment of the Holocaust in the Writings of Darwish and Tibi: Critique or Identification?

open access: yesCritical Approaches to Discourse Analysis across Disciplines, 2018
The article discusses the rhetorical strategies of the Palestinian poet Mahmoud Darwish (1941-2008) and the politician and Israeli Parliament member Ahmed Tibi with regard to Holocaust remembrance.
Adel Shakour, Abdallah Tarabeih
doaj  

Sustainable Development Goals' Discourse in the Accounting and Business Literature: A Rhetorical Lens

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT The role of academia in shaping the Sustainable Development Goals (SDGs) remains insufficiently understood. This study examines how SDG discourse is constructed within accounting and business research by integrating bibliometric analysis with a systematic review of 731 peer‐reviewed articles published between 2020 and 2024.
Silvia Panfilo   +2 more
wiley   +1 more source

Beyond the Reports: Cultural Pressures, Unheard Voices and the Climate Accountability Gap in Oil and Gas Sector Governance

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Environmental governance in Nigeria's oil and gas sector remains central to global climate justice debates, yet persistent accountability failures continue to undermine meaningful environmental and social outcomes. Despite extensive regulatory frameworks, accountability in resource‐dependent contexts is frequently reduced to formal reporting ...
Hammed Afolabi   +2 more
wiley   +1 more source

The Grey Zone of Stakeholder Engagement: Misalignment as a Manifestation of Greyness in Stakeholder Collaboration

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This study identifies and conceptualises the grey zone of stakeholder engagement and explores how it manifests in a collaborative context related to the promotion of a circular economy. While prior research on stakeholder engagement has highlighted the positive, value‐creating bright side or the harmful dark side of stakeholder engagement, we ...
Annika Blomberg   +2 more
wiley   +1 more source

The attitude of target audience against "Latvenergo" rebranding

open access: yes, 2009
Darba tēma ir „Auditorijas attieksme pret AS „Latvenergo” zīmola maiņu”, kura mērķis ir noskaidrot: vai auditorija ir pamanījusi Latvenergo zīmola maiņu, tādā veidā uzzinot, vai komunikācija ir bijusi sekmīga un kāda ir tās attieksme pret pārradīto ...
Jemeļjanova, Kristīne
core  

Advancing Theory and Practice Concerning CO2e Emissions: A Time‐Based Tool for Organisations

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Although organisations are increasingly scrutinised on their CO2e emissions, economic growth is frequently encouraged. Eco‐efficiency–based initiatives—‘doing more with less’—could be a solution. The problem is that many organisations (e.g., smaller enterprises without access to specialist knowledge) have difficulties in gauging the impact of ...
Andrea Stevenson Thorpe, Frank Figge
wiley   +1 more source

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