Results 131 to 140 of about 1,912,890 (294)
This chapter focuses on how digital marketing has impacted the tourism industry, and how it will continue to evolve alongside mobile and personal technologies.
Yung, Ryan, Kim, Hyerhim, Siegel, Lauren
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Business Strategy and the Environment, EarlyView.ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano +3 more
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Issues in Co-operative Marketing of Tourist Destinations in Bulgaria – a Cluster Approach [PDF]
The cluster approach suggests that marketing efforts and operations of individual firms need to be coordinated with their competitors in order to promote and subsequently provide the tourist with a quality tourism product.
Irina SHTONOVA
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Business Strategy and the Environment, EarlyView.ABSTRACT This article explores the link between sustainable entrepreneurship and ethics. Based on a systematic literature review, the article analyzes 153 articles by adopting a content analysis approach. The article explores dominant theories, themes and key stakeholders impacted by sustainable entrepreneurship and ethics and focuses on novel ...
Melissa Demartini +2 more
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Digital marketing in health and wellness tourism
The dissemination of information and communication technologies (ICTs) has altered how society functions, creating the denominated information society.
Martins, Marco +4 more
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Business Strategy and the Environment, EarlyView.ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
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Jurnal Pariwisata PesonaThe development of digital technology has transformed the way cultural festivals communicate with potential visitors, positioning websites as strategic tools for building digital awareness. While previous studies have primarily focused on website quality
Fitri Ciptosari +2 more
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector ...
Chinchu Abraham +2 more
wiley +1 more source
Journal of Theoretical and Applied Electronic Commerce ResearchThis study examines how digital nomads act as unintentional brand ambassadors shaping destination image via lifestyle content. Although nomads influence place perceptions through blogs, vlogs, and social media, tourism institutions rarely acknowledge ...
Ioanna Simeli +2 more
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Business Strategy and the Environment, EarlyView.ABSTRACT The adoption of circular economy (CE) practices supported by Industry 4.0 (I4.0) technologies remains limited, despite their strong potential to enhance sustainable performance (SP). Organizations continue to face practical challenges in identifying effective strategies, enabling technologies, and implementation conditions.
Than'a Alsaoudi, Adolf Acquaye
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