Consumer anxiety: A scoping review and research agenda. [PDF]
PLoS OneLi M, Huang S.
europepmc +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee +3 more
wiley +1 more source
Correction: Real-world evidence for clergy well-being: developing a culturally grounded self-screening tool to promote sustainable mental health outcomes. [PDF]
Front PsycholLi WC, Chin YT, Wu LH, Ling IL, Lee CH.
europepmc +1 more source
Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing
Journal of Consumer Behaviour, EarlyView.ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley +1 more source
Innovative principles for sport and event tourism development: a framework for improving the value of the destination while considering social sustainability. [PDF]
Front Sports Act LivingQodirov AA, Urakova DB, Usmanova AB.
europepmc +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT This research investigates how consumers establish trust in ghost kitchens, a rapidly growing digital service format that eliminates physical interaction and redefines the boundaries of food consumption. Despite their growing popularity, ghost kitchens present a paradox of trust, as the absence of physical premises and direct interaction ...
Trang Huong Pham +4 more
wiley +1 more source
Towards Rigorous Eye-Tracking Methodology in Interdisciplinary Fields: Insights from and Recommendations for Tourism Research. [PDF]
J Eye Mov ResHong WCH.
europepmc +1 more source
Measuring the Burden of Choice: Development and Validation of a Choice Overload Scale
Journal of Consumer Behaviour, EarlyView.ABSTRACT Excessive choice imposes substantial cognitive demands on consumers, impair decision‐making, and generate negative consumer responses—a phenomenon widely known as the choice overload effect. Despite its conceptual prominence in consumer research and its enduring relevance in today's consumer markets, existing approaches to measuring choice ...
Jennifer Musial
wiley +1 more source
Building destination brands through trust: unpacking the role of digital integrated marketing communication in driving travel intentions. [PDF]
BMC PsycholQi M +6 more
europepmc +1 more source