Results 111 to 120 of about 11,495 (162)

Tourism marketing

People visiting different destinations around the world demand that tourist attractions be showcased before being visited. This drives us to study which types of adventure tourist attractions arouse greater interest among potential visitors, with the aim of optimizing communication in the city of Baños de Agua Santa in Ecuador.
Dr. Trupti Dandekar Humnekar   +4 more
  +4 more sources

Tourism Marketing

2020
The training manual reveals theoretical basis for tourism marketing. Aspects of marketing in the tourist firms’ activity are highlighted; features of marketing in the sphere of tourism and specificity of the price, commodity, communication and marketing policy of the tourist company are presented.
openaire   +2 more sources

Tourism Marketing

2017
Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of ...
openaire   +1 more source

Tourism Marketing

2014
Tourism is an important service sector in many countries across the world as this particular sector generates significant amounts of revenue that adds up to the country's national economy. Given the significance of this sector, it is important to consider how this sector can be promoted to the end users and what type of marketing strategies should be ...
openaire   +1 more source

Tourism Marketing

2022
Mazanec, Josef, Reutterer, Thomas
openaire   +3 more sources

Tourism’s New Markets

2020
With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging markets and segments and develop a new research framework. A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism.
openaire   +1 more source

Marketing Tourism Destinations

2021
This chapter discusses explores the key issues in the marketing of tourism destinations. The chapter begins with a discussion on why the concept of destination marketing is more complicated than the marketing of individual tourism product offerings. Next, the role of destination marketing organisations (DMOs) and discuss the challenges they face is ...
openaire   +1 more source

Marketing Mountain Tourism

Mountains are a famous tourist destination because of its breathtaking scenery, extensive cultural history, and diverse ecosystems. Mountain tourism is a popular location for tourists who are searching for both relaxation and excitement. As a result of the fact that they combine the allure of nature with the illustrious history and ongoing interest of ...
Shuvasree Banerjee, Pankaj Kumar Tyagi
openaire   +1 more source

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