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Tourism Management, 1995
Abstract The role of Information Technology (IT) and new media in tourism marketing is a hot topic of discussion among professionals worldwide. The IT and New Media seminar held in London on 9 November 1994 addressed the opportunities that IT could provide for Britain's tourism industry as well as the implications for public sector policy makers ...
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Abstract The role of Information Technology (IT) and new media in tourism marketing is a hot topic of discussion among professionals worldwide. The IT and New Media seminar held in London on 9 November 1994 addressed the opportunities that IT could provide for Britain's tourism industry as well as the implications for public sector policy makers ...
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Customer experience and engagement in tourism destinations: the experiential marketing perspective
Journal of Travel and Tourism Marketing, 2020Raouf Ahmad Rather
exaly
2019
Knjiga je strukturirana u tri cjeline. Prvi dio knjige, čija je svrha upoznavanje sa postojećim oblicima, postupcima i metodama istraživanja tržišta, sadrži sedam poglavlja: 1. Marketinški informacijski sustav (MIS) u turizmu (MISuT) 2. Sekundarni podaci u turizmu 3. Sadržaj i proces istraživanja tržišta 4.
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Knjiga je strukturirana u tri cjeline. Prvi dio knjige, čija je svrha upoznavanje sa postojećim oblicima, postupcima i metodama istraživanja tržišta, sadrži sedam poglavlja: 1. Marketinški informacijski sustav (MIS) u turizmu (MISuT) 2. Sekundarni podaci u turizmu 3. Sadržaj i proces istraživanja tržišta 4.
Prebežac, Darko +2 more
openaire

