Results 101 to 110 of about 1,912,890 (294)
Business Strategy and the Environment, EarlyView.ABSTRACT Financial capital is widely recognized as having the potential to provide investments needed for net‐zero transitions. While recent empirical studies reveal that financial digitalization and fintech have changed Chinese banks' loan portfolios and business models, they stem from credit restrictions on heavily polluting enterprises and from ...
Akihisa Mori
wiley +1 more source
THE ECONOMIC EFFECTS OF ADVERTISING ON TOURISM DEMAND [PDF]
In this paper we introduce a dynamic model to study the macroeconomic effects of advertising activities in tourism. The agents of the model are a representative consumer which optimize their intertemporal welfare, a representative firm that produces ...
Juan Gabriel Brida +1 more
core
Unveiling corporate social responsibility in Mongolia: a comprehensive exploration of executive managers' perspectives, driving forces and outcomes in CSR initiatives [PDF]
Journal of Asian Business and Economic StudiesPurposeThis study aims to examine corporate social responsibility (CSR) dynamics from the perspective of Mongolian executive-level managers – focusing on their perceptions of CSR concepts, motivations and perceived outcomes – to extend existing CSR ...
Altanchimeg Alexander +2 more
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Marketers and policy makers have tried to bridge the green attitude–behavior gap through the use of pro‐environmental appeals using advertising to convey the “greenness” of their products. However, due to green‐feminine stereotyping, by focusing mainly on the green characteristics of the product, we may have alienated men, who, to safeguard ...
Agnieszka Chwialkowska +2 more
wiley +1 more source
Public and private affairs marketing in rural tourism development [PDF]
In Romania, the agro and rural tourism started as potential sources of living and become an alternative for the classic tourism. As we rise up on the presented papers in 2003, even if there is a significant development of the rural tourism, it is not ...
Grigorescu, Adriana
core
Applying experiential marketing in selling tourism dreams
, 2019 Experiential marketing is effective in influencing tourist behaviour because pleasure tourists travel in pursuit of fantasies and positive emotions. The influences of experiential marketing on tourist behaviour depends on tourist imagery processing (i.e.
Le, Dung +3 more
core +1 more source
METAVERSE EXPERIENCE AS A MEDIATOR BETWEEN GAME-INDUCED TOURISM AND TOURIST MOTIVATION
Jurnal IPTAThis research investigates how game-induced tourism shapes tourist motivation and explores the extent to which metaverse experience functions as an intermediary mechanism within a game-based virtual environment. Drawing on the Stimulus-Organism-Response (
Angelia Dewi, Gitasiswhara
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Environmental sustainability and political influence increasingly shape corporate strategy, yet the link between politically appointed executives and firms' environmental actions remains underexplored. This study investigates whether political appointments to top executive positions influence the adoption of green action initiatives and how ...
Post Raj Pokharel +3 more
wiley +1 more source
Tourism development in the southern wheatbelt of Western Australia. From dryandra woodland to dryandra country [PDF]
, 2005 Tourism development is often viewed as a means to counter the social and economic decline of communities in regional areas of Australia. Such decline is prevalent, particularly in areas determined to be on the tourism periphery.
Hughes, M., Macbeth, J.
core
Tourism marketing: Channel, factor, and strategy for foreign market share in Badung Regency
Journal of Applied Sciences in Travel and HospitalityBadung Regency, a prominent tourism hub in Bali, Indonesia, attracts a diverse range of international tourists. Effective marketing strategies are essential to enhance its competitiveness and address challenges such as traffic congestion and the need for
Nyoman Ariana +5 more
doaj +1 more source