Results 81 to 90 of about 1,912,890 (294)

From Engagement to Action in Hospitality Management: Brand Experience and Value Co-Creation as Dual Engines of Hotel Loyalty

Administrative Sciences
This study develops and tests an Engagement–Experience–Co-creation–Loyalty (EECL) framework explaining how hospitality brand engagement (HBE) is translated into multidimensional hotel loyalty through two parallel mechanisms: Hospitality brand experience (
Maria Magdalini Karalazarou, Evangelos Christou, Chryssoula Chatzigeorgiou, Ioanna Simeli   +3 more
doaj   +1 more source

MARKETING IN TOURISM - DIRECT MARKETING AS MARKETING COMMUNICATIONS TECHNOLOGY

STED JOURNAL, 2020
<p>Marketing in tourism is a systematic adjustment of tourism company policy and political policy at the local, regional, national and international levels in order to meet the needs of tourists and make a profit. The purpose of the paper is to explain how direct marketing, especially as part of a marketing mix, can help ...
Nejra Hujić, Fatima Salihić
openaire   +3 more sources

From Stakeholder Pressure to Strategic Advantage: A Framework of Achieving Environment Sustainability Through Pathway of Carbon Neutrality

Business Strategy and the Environment, EarlyView.
ABSTRACT Businesses are increasingly striving to reduce their carbon footprint, with carbon offsetting emerging as a viable pathway towards achieving carbon neutrality. Such efforts signify a demonstrated commitment to fostering environmental sustainability and contributing to a more sustainable future.
Sanjeev Yadav, Ashutosh Samadhiya, Anil Kumar, Sunil Luthra, Krishan Kumar Pandey   +4 more
wiley   +1 more source

From Digital Touchpoints to Visitor Value: Value Co-Creation and Consumer Outcomes in Tourism and Hospitality—A Systematic Review and Meta-Analysis with Implications for Cultural Tourism

Tourism and Hospitality
Digital technologies are reshaping how tourists and hospitality consumers search for, personalize, interpret, and share experiences. This study examines customer value co-creation (VCC) as a mechanism linking digital-age participation with consumer ...
Maria Magdalini Karalazarou, Evangelos Christou, Chryssoula Chatzigeorgiou, Ioanna Simeli   +3 more
doaj   +1 more source

From Capabilities to Competitive Greening: Managerial Commitment and Green Shared Vision as Serial Mediators in Energy‐Sector SMEs

Business Strategy and the Environment, EarlyView.
ABSTRACT Drawing on dynamic capabilities view and upper echelons theory, this study shows how energy‐sector SMEs convert dynamic capabilities into green competitive advantage. We theorize that sensing–seizing–reconfiguring routines are associated with green competitive advantage only when top managers visibly prioritize environmental goals and foster a
Anna Chwiłkowska‐Kubala, Szymon Cyfert, Kamila Malewska, Michał Chomicki, Maciej Mitręga   +4 more
wiley   +1 more source

Critical factors for marketing urban cultural tourism: A conceptual model.

, 2013
[[abstract]]Cultural tourism is one of the largest and fastest growing global tourism markets, and marketing plays an important role in promoting cultural tourism destinations and increasing their competitiveness and attractiveness.
Liu, Y. D.;Lin, Chi-Fan
core  

The Impact of Tourism on Curacao's Economy: A Scenario Approach [PDF]

, 2011
Curaçao is an autonomous countrywithin the Kingdom of the Netherlands. The governmentwants to support tourism development. However,various development strategies are possible. This articlepresents four scenarios of marketing and investmentstrategies that
Heijman, W.J.M., Korteweg Maris, DM, Heijman, Wim, Korteweg Maris, D., Jelsma, L., Jelsma, Liselotte, Heijman, W., Korteweg Maris, Diana   +7 more
core  

Sustainable Development Goals' Discourse in the Accounting and Business Literature: A Rhetorical Lens

Business Strategy and the Environment, EarlyView.
ABSTRACT The role of academia in shaping the Sustainable Development Goals (SDGs) remains insufficiently understood. This study examines how SDG discourse is constructed within accounting and business research by integrating bibliometric analysis with a systematic review of 731 peer‐reviewed articles published between 2020 and 2024.
Silvia Panfilo, Ewelina Zarzycka, Chiara Mio   +2 more
wiley   +1 more source

The determinants of hotels' marketing managers' green marketing behaviour [PDF]

, 2010
Little is known about the factors underlying the pro-environmental behaviour of marketing managers. This paper explores the determinants of green marketing practices in the Red Sea hotel sector in Egypt.
Font, X, Mohammed El Dief, El Dief, M, Xavier Font   +3 more
core   +1 more source

Advancing Transformative Learning in Sustainability Management Education: A Systematic Review and Integrative Model

Business Strategy and the Environment, EarlyView.
ABSTRACT Reversing dominant unsustainable business practices requires a fundamental shift in how business practitioners perceive and enact sustainability. Management education is crucial for preparing prospective business professionals to lead this change, yet traditional curricula often perpetuate unsustainable paradigms.
Justo Alberto Ramírez‐Franco, Raquel Antolín‐López, José Valverde‐Roda   +2 more
wiley   +1 more source