Results 51 to 60 of about 1,572,899 (348)

Vendor Types, Attendance, Experience and Sales 2019–2021: Evidence From Five Rural Oregon Farmers Markets

open access: yesAgribusiness, EarlyView.
ABSTRACT Farmers markets provide a direct‐to‐consumer marketing path for farmers and small businesses, facilitating customer discovery and product refinement. This paper explores farmers markets as a business incubator, with a focus on beginning vendors and resilience to a shock, namely, COVID‐19 market restrictions.
Mallory L. Rahe   +2 more
wiley   +1 more source

Investigating exhibitors’ selling and non-selling motivations towards traditional festivals [PDF]

open access: yesThe Retail and Marketing Review, 2019
The paper aims to study the motivation of exhibitors for choosing small-scale traditional events by exploring selling and non-selling motivation factors from the exhibitors’ perspective in the context of traditional festivals where products are sold on ...
Dr Ana Čuić Tanković   +2 more
doaj  

Studying marketing factors affecting the competitiveness of tourism competition in Bac Lieu

open access: yesTạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2020
Today, destination marketing is considered as a decisive factor in the sustainable development of tourist destinations during the competition and globalization of tourism (UNWTO, 2011).
Nguyễn Thanh Sang, Nguyen Phú Son
doaj   +1 more source

Information Technology Applications in Hospitality and Tourism: A Review of Publications from 2005 to 2007 [PDF]

open access: yes, 2009
The tourism and hospitality industries have widely adopted information technology (IT) to reduce costs, enhance operational efficiency, and most importantly to improve service quality and customer experience.
Buhalis, Dimitrios, Law, Rob, Leung, R.
core   +1 more source

Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language

open access: yesAgribusiness, EarlyView.
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak   +2 more
wiley   +1 more source

Co‐Design of an Ecosystem of Services to Support Veteran Well‐Being and Reduce Excessive Alcohol Consumption

open access: yesHealth Expectations
Background Alcohol consumption among veterans has been shown to be higher than that among the general population. Many veterans experience difficulties during the transition to post‐service life, and alcohol is used as a coping mechanism.
Julia Carins   +2 more
doaj   +1 more source

Optimizing Green Marketing Strategy on Marketing Performance by Implementing Green Tourism Advertising

open access: yesValue: Jurnal Manajemen dan Akuntansi
Green marketing strategies have become an essential component in enhancing the sustainability of tourism marketing performance. However, the implementation of green marketing strategies has proven to be suboptimal, leaving ample room for further research.
Lady Faerrosa   +2 more
doaj   +1 more source

TOURISM AN IMPORTANT SECTOR OF ECONOMY DEVELOPMENT [PDF]

open access: yesAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2009
Tourism has become an important sector that has an impact on development of country economy. The main benefits of tourism are income creation and generation of jobs. For many regions and countries it is the most important source of welfare.
Xhiliola Agaraj, Merita Murati
doaj  

Annotating aspects in text and image: A new task and dataset for multimodal aspect‐based sentiment analysis

open access: yesJournal of the Association for Information Science and Technology, EarlyView.
Abstract Aspect‐Based Sentiment Analysis (ABSA) has evolved from textual analysis to a multimodal paradigm, integrating visual information to capture nuanced sentiments. Despite advancements, existing Multimodal ABSA (MABSA) research remains limited in granularity, which focuses on either coarse‐level categories or named entities, neglecting fine ...
Li Yang   +3 more
wiley   +1 more source

How multilingual is scholarly communication? Mapping the global distribution of languages in publications and citations

open access: yesJournal of the Association for Information Science and Technology, EarlyView.
Abstract Language is a major source of systemic inequities in science, particularly among scholars whose first language is not English. Studies have examined scientists' linguistic practices in specific contexts; few, however, have provided a global analysis of multilingualism in science. Using two major bibliometric databases (OpenAlex and Dimensions),
Carolina Pradier   +2 more
wiley   +1 more source

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