Results 41 to 50 of about 11,495 (162)

Chapter 2 Tourism market and tourism market segmentation

, 2022
In chapter two, the paper show consumers stand in the center. The goal is to create value for customers and build profitable customer relationships. So, the company hopes to create this customer value and achieve these profitable relationships by using a marketing mix made up of factors under its control.
openaire   +1 more source

Bloom’s Taxonomy Student Persona Responses to Blended Learning Methods Employing the Metaverse and Flipped Classroom Tools

Education Sciences
The paper aims to identify and analyze the correlation between student personality types and the use of metaverse and flipped classroom blended learning methods (BLMs) and tools by formulating a series of research hypotheses.
Fotis Kilipiris, Spyros Avdimiotis, Evangelos Christou, Andreanna Tragouda, Ioannis Konstantinidis   +4 more
doaj   +1 more source

Impact of Image and Satisfaction on Marketing Innovation

Journal of Technology Management & Innovation, 2016
Colombia is a country that has achieved significant tourism growth in recent years. However, both research and empirical evidence about its tourism development is very limited.
Alexander Zuñiga-Collazos, Marysol Castillo-Palacio   +1 more
doaj   +1 more source

Heritage Marketing in Tourism

Studia universitatis hereditati, znanstvena revija za raziskave in teorijo kulturne dediščine, 2017
This paper addresses the concept of marketing in heritage. The basic idea of heritage marketing is to achieve a “fair” exchange between the supply and demand, which meets the needs/wishes of visitors/tourists and the interests of managers/providers of heritage, while at the same time preserving the physical and symbolic value of the heritage.
openaire   +2 more sources

Traditional folk event with national importance: The impact of visitors’ age

DETUROPE, 2016
In the context of the cultural tourism, this paper focuses on the traditional folk event with national importance that is held in the Czech Republic and its name is Porta.
Petra Solarová, Roman Švec
doaj  

Tourism marketing: Channel, factor, and strategy for foreign market share in Badung Regency

Journal of Applied Sciences in Travel and Hospitality
Badung Regency, a prominent tourism hub in Bali, Indonesia, attracts a diverse range of international tourists. Effective marketing strategies are essential to enhance its competitiveness and address challenges such as traffic congestion and the need for
Nyoman Ariana, I Ketut Sutama, Ida Bagus Gde Pujaastawa, Agung Suryawan Wiranatha, I Gusti Bagus Arya Yudiastina, Wayan Agung Panca P   +5 more
doaj   +1 more source

Strategic Analysis of Sports Tourism Marketing Mix in Mazandaran with 7P\'s Approach [PDF]

تحقیقات کاربردی علوم جغرافیایی, 2020
The development and improvement of the tourism industry in the country or its various regions depends on effective marketing mechanisms. Marketing is an instrument for promoting sport tourism in different regions, which should be carefully considered ...
shahab hasibi, vahid shojaei
doaj  

Marketing responsible tourism [PDF]

, 2014
This chapter provides an overview of some of the key challenges that face those tasked with marketing responsible tourism. It begins with a brief review of the ethical issues that dominate discussion of tourism's impact, and an articulation of the main drivers for responsible tourism. The chapter defines responsible tourism, discusses some of the major
openaire   +2 more sources

Promotional elements and the performance of tourism marketing of visitor attraction places with the mediating role of public relations: empirical evidence from visitors in Ethiopia

Cogent Business & Management
Tourism is a vital economic sector, yet many nations face challenges due to limited awareness and experience with efficient marketing techniques. This study examines the impact of promotional elements on tourism marketing effectiveness, with public ...
Arega Enbiale Setegn, Gurudutta Pradeep Japee   +1 more
doaj   +1 more source

Inbound Tourism Marketing to Wealthy Western Tourists:

Maketingu Janaru
Wondertrunk & Co., founded in 2016, is an inbound company with a mission to transform local regions in Japan into global travel destinations. Based on the difference between tourism marketing, which considers tourist destinations as products, and ...
Makoto Ono
doaj   +1 more source