Results 51 to 60 of about 11,495 (162)

Marketing Activity in Tourism and the Tourism Market

, 2022
In chis article the authors explored various aspects of marketing in the Held of tourism, the pole and importance of marketing in tourism andnbsp;the tourist market are described, the peculiarities of tourism services, the system of flrm strategics, strategics for entering rhc market arc characterized, the fields of marketing activity in tourism ...
Galben, I., Roşca, P.I., Roshka, P.I.
openaire   +1 more source

Beyond the list: a multicriteria assessment of visitor utility at UNESCO and non-UNESCO cultural heritage sites in the Czech Republic

Cogent Social Sciences
The study develops and applies a multicriteria methodology to assess visitor utility at eight small cultural destinations in the Czech Republic, comparing UNESCO World Heritage sites with non-UNESCO sites across three visitor segments: young adults ...
Zuzana Kvítková, Zdenka Petrů, Petr Šauer   +2 more
doaj   +1 more source

Digital Nomads as Unintentional Influencers in Destination Branding: A Multi-Method Study of Ambient Influence

Journal of Theoretical and Applied Electronic Commerce Research
This study examines how digital nomads act as unintentional brand ambassadors shaping destination image via lifestyle content. Although nomads influence place perceptions through blogs, vlogs, and social media, tourism institutions rarely acknowledge ...
Ioanna Simeli, Evangelos Christou, Chryssoula Chatzigeorgiou   +2 more
doaj   +1 more source

From Brochures to Bytes: Destination Branding through Social, Mobile, and AI—A Systematic Narrative Review with Meta-Analysis

Administrative Sciences
Digital transformation has re-engineered tourism marketing and how destination branding competes for tourist attention, yet scholarship offers little systematic quantification of these changes.
Chryssoula Chatzigeorgiou, Evangelos Christou, Ioanna Simeli   +2 more
doaj   +1 more source

State-of-the-Art Review on the Rise of Experiential and Transformative Travel: Reassessing Value, Meaning and Impact

Tourism and Hospitality
Experiential and transformative travel are increasingly central in tourism scholarship and “life-changing” marketing, yet the proliferation of these labels has produced conceptual drift and persistent accountability gaps.
Evangelos Christou, Chryssoula Chatzigeorgiou, Ioanna Simeli   +2 more
doaj   +1 more source

Leadership 4.0: Navigating the Challenges of the Digital Transformation in Healthcare and Beyond

Administrative Sciences
The Fourth Industrial Revolution (4IR), characterized by the integration of advanced digital technologies, is transforming industries globally and significantly impacting leadership practices, particularly in the healthcare sector. As organizations adapt
Georgios Tsekouropoulos, Anastasia Vasileiou, Greta Hoxha, Dimitrios Theocharis, Efthimia Theodoridou, Theodosios Grigoriadis   +5 more
doaj   +1 more source

MARKETING IN TOURISM

Physical Culture Sport Tourism Motor Recreation
The article is devoted to marketing in tourism, highlights the basic terms of marketing, analyzes the product in tourism, outlines the basic principles of marketing in tourism. The issue of the importance of social networks in marketing and the importance of promoting a travel product is considered.
V.D. IVANOV, O.V. MARANDYKINA
openaire   +1 more source

Traditional vs. digital: A framework for tourism destination marketing planning process

BizInfo
Tourism destinations represent a central element of research in tourism, given that the majority of the tourist activities take place in them. Accordingly, this paper is aimed at highlighting the importance of adequate strategic management of tourism ...
Sonja Zlatanov, Marko Gašić, Jelena Janković-Filipović   +2 more
doaj   +1 more source

Marketing tourism

, 2020
Stephen J. Page, Joanne Connell
openaire   +1 more source