Results 31 to 40 of about 1,912,890 (294)
Signals of Hotel Effort on Enhancing IAQ and Booking Intention: Effect of Customer's Body Mass Index Associated with Sustainable Marketing in Tourism [PDF]
Since outdoor air pollutants may penetrate into hotels, indoor air quality (IAQ) has recently developed as an important criterion for tourists' decision to choose traveling destinations and for business travelers to select accommodation.
Zhang, Carol Xiayue +14 more
core +1 more source
This paper addresses the concept of marketing in heritage. The basic idea of heritage marketing is to achieve a “fair” exchange between the supply and demand, which meets the needs/wishes of visitors/tourists and the interests of managers/providers of heritage, while at the same time preserving the physical and symbolic value of the heritage.
openaire +2 more sources
Chapter 2 Tourism market and tourism market segmentation
In chapter two, the paper show consumers stand in the center. The goal is to create value for customers and build profitable customer relationships. So, the company hopes to create this customer value and achieve these profitable relationships by using a marketing mix made up of factors under its control.
openaire +1 more source
Volunteer tourism: An ambiguous marketing phenomenon [PDF]
One of the more recent forms of tourism to emerge from the continuing fragmentation of tourism into many different forms is what has become known as Volunteer Tourism.
Tomazos, Konstantinos
core +3 more sources
Tourism curriculum in the University Sector: Does it meet future requirements? Evidence from Australia [PDF]
In the contemporary competitive and globally connected marketplace, factors that guaranteed business success in the past may be of limited relevance in the future.
Wang, Zhi H., Ryan, Chris
core +1 more source
In an increasingly digitalized marketplace, understanding Generation Z’s (Gen Z) online consumer behavior has become a critical priority, particularly in relation to newly launched technological products. Although online consumer behavior has been widely
Dimitrios Theocharis +3 more
doaj +1 more source
Tourism marketing is the collective name given to the various marketing strategies and sources available print media and E media used by businesses within the Travel and Tourism industry. This includes, for example, accommodation, along with Transportation facilities such as airlines,Surface transport , Sightseeing transport arrangement , car ...
openaire +2 more sources
In previous years, studying consumer behavior was seen as important, but in today’s fast-changing market, with rapid technological advancements, understanding consumer behavior can be a key factor in a product’s success or failure. The aim of the current
Dimitrios Theocharis +3 more
doaj +1 more source
Ex‐Ante Assessment of Farm Resilience to Institutional Shocks: A Modeling Approach
ABSTRACT Using the agent‐based model SWISSland, we simulate farm‐level responses and interactions under two institutional shocks: tariff reductions and direct payment reductions. Using a framework we developed, we assess resilience capacities, resilience attributes, and the provision of private and public goods, following the shock.
Nadja El Benni, Gabriele Mack
wiley +1 more source
Identifying the key success factors for marketing tourism establishments: a case study of four regions in Lesotho. [PDF]
The marketing of tourism establishments is becoming increasingly important worldwide as the tourism industry continues to grow. The competitive nature of the tourism industry stresses the need for more effective marketing and a clear understanding of the
N.E Nqosa +2 more
doaj

