Results 31 to 40 of about 1,912,890 (294)

Signals of Hotel Effort on Enhancing IAQ and Booking Intention: Effect of Customer's Body Mass Index Associated with Sustainable Marketing in Tourism [PDF]

open access: yes, 2021
Since outdoor air pollutants may penetrate into hotels, indoor air quality (IAQ) has recently developed as an important criterion for tourists' decision to choose traveling destinations and for business travelers to select accommodation.
Zhang, Carol Xiayue   +14 more
core   +1 more source

Heritage Marketing in Tourism

open access: yesStudia universitatis hereditati, znanstvena revija za raziskave in teorijo kulturne dediščine, 2017
This paper addresses the concept of marketing in heritage. The basic idea of heritage marketing is to achieve a “fair” exchange between the supply and demand, which meets the needs/wishes of visitors/tourists and the interests of managers/providers of heritage, while at the same time preserving the physical and symbolic value of the heritage.
openaire   +2 more sources

Chapter 2 Tourism market and tourism market segmentation

open access: yes, 2022
In chapter two, the paper show consumers stand in the center. The goal is to create value for customers and build profitable customer relationships. So, the company hopes to create this customer value and achieve these profitable relationships by using a marketing mix made up of factors under its control.
openaire   +1 more source

Volunteer tourism: An ambiguous marketing phenomenon [PDF]

open access: yes, 2010
One of the more recent forms of tourism to emerge from the continuing fragmentation of tourism into many different forms is what has become known as Volunteer Tourism.
Tomazos, Konstantinos
core   +3 more sources

Tourism curriculum in the University Sector: Does it meet future requirements? Evidence from Australia [PDF]

open access: yes, 2007
In the contemporary competitive and globally connected marketplace, factors that guaranteed business success in the past may be of limited relevance in the future.
Wang, Zhi H., Ryan, Chris
core   +1 more source

Location-Based Moderation in Digital Marketing and E-Commerce: Understanding Gen Z’s Online Buying Behavior for Emerging Tech Products

open access: yesJournal of Theoretical and Applied Electronic Commerce Research
In an increasingly digitalized marketplace, understanding Generation Z’s (Gen Z) online consumer behavior has become a critical priority, particularly in relation to newly launched technological products. Although online consumer behavior has been widely
Dimitrios Theocharis   +3 more
doaj   +1 more source

Tourism Marketing

open access: yes, 2023
Tourism marketing is the collective name given to the various marketing strategies and sources available print media and E media  used by businesses within the Travel and  Tourism  industry. This includes, for example, accommodation, along with Transportation facilities such as  airlines,Surface transport , Sightseeing transport arrangement , car ...
openaire   +2 more sources

Empirical Categorization of Factors Affecting Online Consumer Behavior of Gen Z Regarding Newly Launched Technological Products and Moderating Impact of Perceived Risk

open access: yesBehavioral Sciences
In previous years, studying consumer behavior was seen as important, but in today’s fast-changing market, with rapid technological advancements, understanding consumer behavior can be a key factor in a product’s success or failure. The aim of the current
Dimitrios Theocharis   +3 more
doaj   +1 more source

Ex‐Ante Assessment of Farm Resilience to Institutional Shocks: A Modeling Approach

open access: yesApplied Economic Perspectives and Policy, EarlyView.
ABSTRACT Using the agent‐based model SWISSland, we simulate farm‐level responses and interactions under two institutional shocks: tariff reductions and direct payment reductions. Using a framework we developed, we assess resilience capacities, resilience attributes, and the provision of private and public goods, following the shock.
Nadja El Benni, Gabriele Mack
wiley   +1 more source

Identifying the key success factors for marketing tourism establishments: a case study of four regions in Lesotho. [PDF]

open access: yesAfrican Journal of Hospitality, Tourism and Leisure, 2019
The marketing of tourism establishments is becoming increasingly important worldwide as the tourism industry continues to grow. The competitive nature of the tourism industry stresses the need for more effective marketing and a clear understanding of the
N.E Nqosa   +2 more
doaj  

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