Results 11 to 20 of about 11,957 (260)
Marketing Orientation of Entities on the Tourism Market [PDF]
Sustainability, 2021 The tourism market is characterized by a high level of competition. Hence, the entities providing tourism services and creating their offers in tourist destinations take actions aimed at satisfying the consumers’ (tourists’) needs. These activities are realized by achieving the appropriate level of marketing orientation.
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Marketing for Sustainable Tourism [PDF]
, 2020 The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management ...
Martini, Umberto, Buffa, Federica
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Determinants of perceived e-learning usefulness in higher education: A case of Thailand [PDF]
Innovative Marketing, 2022 Perceived e-learning usefulness as a marketing element has significantly affected student satisfaction, which results in a high propensity to continue using the current e-learning services with their universities.
Long Kim +4 more
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An Investigation into the Impact of Digital Storytelling on Tourist Motivation [PDF]
Muṭāli̒āt-i Mudīriyyat-i GardishgarīThe current era has witnessed remarkable advancements due to the rapid development of virtual reality (VR) and augmented reality (AR) technologies. These technologies hold immense promise for continuous growth in the tourism sector.
Mohammad Najjarzadeh +2 more
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Electronic Markets in Tourism [PDF]
The Tourist Review, 1994 Following a short introduction outlining the concept of electronic markets and the structure of the tourism industry respectively, we will briefly portray the status quo of electronic markets in this sector. In conjunction to this, the forseen technological developments, as well as possible architectures for the future tourism market and moreover their
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People visiting different destinations around the world demand that tourist attractions be showcased before being visited. This drives us to study which types of adventure tourist attractions arouse greater interest among potential visitors, with the aim of optimizing communication in the city of Baños de Agua Santa in Ecuador.
Dr. Trupti Dandekar Humnekar +4 more
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Social media- an effective tool to influence purchase decisions of students- a case study at a public Higher Education Institution in South Africa [PDF]
The Retail and Marketing ReviewSocial media platforms provide companies with vast consumer markets, where students openly share their preferences and opinions, allowing marketers to observe and even guide their choices. As social media content spreads rapidly, it fosters conformity in
Fathima Khan-Ameer, Dr. Marlini Moodley
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What Does Dynamics of Tourism Marketing Show in 12 Developing Countries?
JDE (Journal of Developing Economies), 2021 This study is motivated by the idea to what extent tourism marketing investment contributes to tourism demand expansion. It searches for better estimation methods that can deal with the inter-temporal and cross-section correlation of the disturbances ...
Manuel A Vanegas
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Studia Periegetica, 2023 This study examines the effectiveness and sustainability of digital marketing strategies for driving consumer behaviour in the domestic tourism industry.
Mavis Chamboko-Mpotaringa +1 more
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The Influence of Coordinated Wildlife-based Tourism Marketing Mix Strategies on the Overall Tourism Performance of Zimbabwe [PDF]
African Journal of Hospitality, Tourism and Leisure, 2023 This study analysed the influence of coordinated wildlife-based tourism marketing mix strategies towards improving the tourism performance of Zimbabwe.
Timothy T. Kuguyo, Edson Gandiwa
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