Inbound Tourism Marketing to Wealthy Western Tourists:
Maketingu JanaruWondertrunk & Co., founded in 2016, is an inbound company with a mission to transform local regions in Japan into global travel destinations. Based on the difference between tourism marketing, which considers tourist destinations as products, and ...
Makoto Ono
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Marketing for Sustainable Tourism [PDF]
, 2020 The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management ...
Martini, Umberto, Buffa, Federica
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The Effect of Social Media Marketing on Brand Trust and Customer Loyalty of S Coffee Shop in Indonesia during Pandemic [PDF]
E3S Web of Conferences, 2023 Consumers’ attitude toward brand has changed since pandemic COVID-19. On the other hand, brands need to adapt so that they can obtain trust and keep the customers loyal to them.
Evelina Lidya Wati +2 more
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Marketing of a destination: Jordan as a case study [PDF]
, 2007 This study investigates the internal and external environmental factors that affect destination marketing in Jordan and the use of the destination marketing concept by tourism companies in Jordan.
Alhroot, Abdel-Hafiz Hussein Jaddou
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Information Technology Applications in Hospitality and Tourism: A Review of Publications from 2005 to 2007 [PDF]
, 2009 The tourism and hospitality industries have widely adopted information technology (IT) to reduce costs, enhance operational efficiency, and most importantly to improve service quality and customer experience.
Leung, R. +5 more
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Electronic Markets in Tourism [PDF]
The Tourist Review, 1994 Following a short introduction outlining the concept of electronic markets and the structure of the tourism industry respectively, we will briefly portray the status quo of electronic markets in this sector. In conjunction to this, the forseen technological developments, as well as possible architectures for the future tourism market and moreover their
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An Investigation into the Impact of Digital Storytelling on Tourist Motivation [PDF]
Muṭāli̒āt-i Mudīriyyat-i GardishgarīThe current era has witnessed remarkable advancements due to the rapid development of virtual reality (VR) and augmented reality (AR) technologies. These technologies hold immense promise for continuous growth in the tourism sector.
Mohammad Najjarzadeh +2 more
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Study on Chinese Tourism Web Sites' Distribution and Online Marketing Effects. [PDF]
, 2010 As a platform and carrier of tourism information, tourism websites (TWs) and online tourism marketing have deeply affected the tourism industry. The authors adopt a geographical perspective to analyze the distribution of Chinese tourism websites (CTWs ...
Shaowen Cheng +7 more
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Determinants of perceived e-learning usefulness in higher education: A case of Thailand [PDF]
Innovative Marketing, 2022 Perceived e-learning usefulness as a marketing element has significantly affected student satisfaction, which results in a high propensity to continue using the current e-learning services with their universities.
Long Kim +4 more
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Social media- an effective tool to influence purchase decisions of students- a case study at a public Higher Education Institution in South Africa [PDF]
The Retail and Marketing ReviewSocial media platforms provide companies with vast consumer markets, where students openly share their preferences and opinions, allowing marketers to observe and even guide their choices. As social media content spreads rapidly, it fosters conformity in
Fathima Khan-Ameer, Dr. Marlini Moodley
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