Sustainable Tourism Marketing [PDF]
Sustainability, 2020 In this article, we introduce the themes and approaches covered in this special issue on Sustainable Tourism Marketing. Its objective has been to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in this field.
Eduard Cristobal-Fransi +4 more
openaire +7 more sources
From No Box to Drop Box: A Narrative Study of Communicating E-waste Recycling on Social Media [PDF]
E3S Web of Conferences, 2023 This study explored the small stories as a narrative analysis of communication e-waste on social media Instagram. The data of this study is mined from the conversation and interaction between the ewasteRJ team with their follower.
Siswantini +3 more
doaj +1 more source
Generating Opportunities For Tourism Businesses Through Information Exchanges with Visitor Information Centres in South Africa [PDF]
African Journal of Hospitality, Tourism and Leisure, 2022 Information exchange is a process through which information, experience and skills are exchanged among stakeholders. While previous studies acknowledge that Visitor Information Centres (VICs) exchange information with various stakeholders, it remains ...
Kholadi Tlabela +2 more
doaj +1 more source
Hiring Graduates for Marketing – Advantages, Disadvantages and Competency Requirements [PDF]
SHS Web of Conferences, 2021 The selection of suitable employees is becoming more and more demanding because of the increasing number of job applicants that want to get into a marketing career.
Dušek Radim +3 more
doaj +1 more source
Research on Brand Marketing Based on Ukrainian Tourist Destination [PDF]
Економіка та управління АПК, 2020 Tourist destination is a place to attract tourists to make a short stay and visit here. The competition of tourism is increasing day by day, and the competition between tourist destinations has turned to brand competition.
Lianfeng Zhang +2 more
doaj +1 more source
Visitor Information Centres’ Contribution Towards Creating Memorable Visitor Experiences [PDF]
African Journal of Hospitality, Tourism and Leisure, 2022 Information exchange is a process through which information, experience and skills are exchanged among stakeholders. While studies acknowledge the role of VICs in enhancing memorable visitor experiences, it remains unclear how the experiences that ...
Kholadi Tlabela, Anneli Douglas
doaj +1 more source
The effect of mixed marketing moderation and innovation on the influence of market orientation and entrepreneurship orientation toward marketing performance [PDF]
Management Science Letters, 2021 This study aims to: 1) describe market orientation, entrepreneurship orientation, innovation, mixed marketing and marketing performance, 2) analyze the effect of market orientation and entrepreneurship orientation on innovation, the effect of market ...
Kuncoro, Amin +2 more
doaj +1 more source
Study on the marketing of rural tourism destination based on the internet perspective [PDF]
MATEC Web of Conferences, 2022 With the rapid development of the rural tourism in China, how to innovate and optimize the marketing mode and successfully achieve the marketing purpose is an urgent problem for the marketing of the rural tourism destination.
Cheng Congxi +6 more
doaj +1 more source
The Effect of Social Media Marketing on Brand Trust and Customer Loyalty of S Coffee Shop in Indonesia during Pandemic [PDF]
E3S Web of Conferences, 2023 Consumers’ attitude toward brand has changed since pandemic COVID-19. On the other hand, brands need to adapt so that they can obtain trust and keep the customers loyal to them.
Evelina Lidya Wati +2 more
doaj +1 more source
Determinants of perceived e-learning usefulness in higher education: A case of Thailand [PDF]
Innovative Marketing, 2022 Perceived e-learning usefulness as a marketing element has significantly affected student satisfaction, which results in a high propensity to continue using the current e-learning services with their universities.
Long Kim +4 more
doaj +1 more source