Results 21 to 30 of about 12,150 (258)

Electronic Internal Marketing for Tourism - A New Tourism Marketing Approach

Proceedings of the 11th International Conference on e-Business, 2014
The tourism industry has been becoming the main business in Japan. In tourism industry, public relations from tourist areas is important to attract tourists, however, it has not been sufficiently performed in Japanese tourism industry. It is also common knowledge that tourism information systems with ICT (Information and Communication Technologies) are
Shohei Suzuki, Shoichi Morimoto
openaire   +1 more source

Factors influencing university students in conducting ecotourism [PDF]

Journal of Tourism Futures
Purpose – This study examines the factors that influence the ecotourist behavior of university students. The understanding of what motivates these students can inform future suggestions for strategies and actions in ecotourism.
Javier A. Sánchez-Torres, Yuri Lorene Hernández Fernández, Carolina Perlaza Lopera   +2 more
doaj   +1 more source

MEMORABLE TOURISM EXPERIENCES INSPIRED BY THE BEAUTY OF NATURE

Tourism and Hospitality Management, 2021
Purpose – Today's tourists are increasingly looking for an active, healthy and meaningful way to spend their time at a destination. The purpose of this study, therefore, is to determine the key dimensions of memorable tourism experiences (MTEs) that ...
Dina Lončarić, Marina Perišić Prodan, Jasmina Dlačić   +2 more
doaj   +1 more source

Heritage Marketing in Tourism

Studia universitatis hereditati, znanstvena revija za raziskave in teorijo kulturne dediščine, 2017
This paper addresses the concept of marketing in heritage. The basic idea of heritage marketing is to achieve a “fair” exchange between the supply and demand, which meets the needs/wishes of visitors/tourists and the interests of managers/providers of heritage, while at the same time preserving the physical and symbolic value of the heritage.
openaire   +2 more sources

Chapter 2 Tourism market and tourism market segmentation

, 2022
In chapter two, the paper show consumers stand in the center. The goal is to create value for customers and build profitable customer relationships. So, the company hopes to create this customer value and achieve these profitable relationships by using a marketing mix made up of factors under its control.
openaire   +1 more source

Location-Based Moderation in Digital Marketing and E-Commerce: Understanding Gen Z’s Online Buying Behavior for Emerging Tech Products

Journal of Theoretical and Applied Electronic Commerce Research
In an increasingly digitalized marketplace, understanding Generation Z’s (Gen Z) online consumer behavior has become a critical priority, particularly in relation to newly launched technological products. Although online consumer behavior has been widely
Dimitrios Theocharis, Georgios Tsekouropoulos, Greta Hoxha, Ioanna Simeli   +3 more
doaj   +1 more source

Empirical Categorization of Factors Affecting Online Consumer Behavior of Gen Z Regarding Newly Launched Technological Products and Moderating Impact of Perceived Risk

Behavioral Sciences
In previous years, studying consumer behavior was seen as important, but in today’s fast-changing market, with rapid technological advancements, understanding consumer behavior can be a key factor in a product’s success or failure. The aim of the current
Dimitrios Theocharis, Georgios Tsekouropoulos, Chryssoula Chatzigeorgiou, Georgios Kokkinis   +3 more
doaj   +1 more source

Identifying the key success factors for marketing tourism establishments: a case study of four regions in Lesotho. [PDF]

African Journal of Hospitality, Tourism and Leisure, 2019
The marketing of tourism establishments is becoming increasingly important worldwide as the tourism industry continues to grow. The competitive nature of the tourism industry stresses the need for more effective marketing and a clear understanding of the
N.E Nqosa, Dr.S.E. Burger, Dr L. Lekaota   +2 more
doaj  

Keeping Pace or Falling Behind? The Depth of Latin American Trade Agreements

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT This article examines whether Latin American countries are keeping pace with global trends in trade agreement depth or falling behind. Using 681 agreements (1970–2019), we develop the Depth Index of Trade Agreements (DITA) to weight provisions endogenously through factor analysis based on co‐occurrence patterns.
Raphael Gomes da Silva, Fernanda Aparecida Silva, Lia Nogueira   +2 more
wiley   +1 more source

MARKETING IN TOURISM

Physical Culture Sport Tourism Motor Recreation
The article is devoted to marketing in tourism, highlights the basic terms of marketing, analyzes the product in tourism, outlines the basic principles of marketing in tourism. The issue of the importance of social networks in marketing and the importance of promoting a travel product is considered.
V.D. IVANOV, O.V. MARANDYKINA
openaire   +2 more sources