Results 21 to 30 of about 11,495 (162)

Empirical Categorization of Factors Affecting Online Consumer Behavior of Gen Z Regarding Newly Launched Technological Products and Moderating Impact of Perceived Risk

Behavioral Sciences
In previous years, studying consumer behavior was seen as important, but in today’s fast-changing market, with rapid technological advancements, understanding consumer behavior can be a key factor in a product’s success or failure. The aim of the current
Dimitrios Theocharis, Georgios Tsekouropoulos, Chryssoula Chatzigeorgiou, Georgios Kokkinis   +3 more
doaj   +1 more source

TOURISM MARKETING: CONTEXT, CHALLENGES AND POTENTIAL

Jurnal IPTA, 2020
Tourism is one of the leading and most dynamic sectors of the world economy, and for its rapid pace, it is recognized as the economic phenomenon of the century.
Retty Palupi, Micho Slavov
doaj   +1 more source

Identifying the key success factors for marketing tourism establishments: a case study of four regions in Lesotho. [PDF]

African Journal of Hospitality, Tourism and Leisure, 2019
The marketing of tourism establishments is becoming increasingly important worldwide as the tourism industry continues to grow. The competitive nature of the tourism industry stresses the need for more effective marketing and a clear understanding of the
N.E Nqosa, Dr.S.E. Burger, Dr L. Lekaota   +2 more
doaj  

E-commerce adoption in South African businesses

South African Journal of Business Management, 2005
The modern economy is an ever-changing environment and businesses need to adapt to maintain competitive advantages and secure profits. Trade and communication barriers have faded leading to a more global and international environment.
S. De Klerk, J. Kroon
doaj   +1 more source

Language Policies as an Integral Part of Public Administration in Greece: A Potential Framework Enabling Language Reinforcement and Language Tourism

Proceedings
This paper proposes a comprehensive framework for integrating language policies into the realm of public administration, focusing on their potential to regulate linguistic inheritance and promote language tourism.
Georgios Linaroudis, Chryssoula Chatzigeorgiou, Evangelos Christou, Antonios Giannopoulos   +3 more
doaj   +1 more source

Sustainability practices, sustainable development goals and the hospitality sector: perspectives from Sri Lankan chain hotels

Research in Hospitality Management
Despite being an industry at the forefront of adopting sustainable practices, there has been a continued paucity of hospitality research focusing on the extent of adoption of sustainability practices and their contribution towards achieving the ...
Janith Iddawala, Binuri Mehara Welengoda, Banudee Thisali Rathnayaka   +2 more
doaj   +1 more source

Optimizing Green Marketing Strategy on Marketing Performance by Implementing Green Tourism Advertising

Value: Jurnal Manajemen dan Akuntansi
Green marketing strategies have become an essential component in enhancing the sustainability of tourism marketing performance. However, the implementation of green marketing strategies has proven to be suboptimal, leaving ample room for further research.
Lady Faerrosa, Baiq Nadia Nirwana, Silviana Kholi Coniawati   +2 more
doaj   +1 more source

Investigating exhibitors’ selling and non-selling motivations towards traditional festivals [PDF]

The Retail and Marketing Review, 2019
The paper aims to study the motivation of exhibitors for choosing small-scale traditional events by exploring selling and non-selling motivation factors from the exhibitors’ perspective in the context of traditional festivals where products are sold on ...
Dr Ana Čuić Tanković, Jelena Kapeš, Dr Lorena Bašan   +2 more
doaj  

Studying marketing factors affecting the competitiveness of tourism competition in Bac Lieu

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2020
Today, destination marketing is considered as a decisive factor in the sustainable development of tourist destinations during the competition and globalization of tourism (UNWTO, 2011).
Nguyễn Thanh Sang, Nguyen Phú Son
doaj   +1 more source

Co‐Design of an Ecosystem of Services to Support Veteran Well‐Being and Reduce Excessive Alcohol Consumption

Health Expectations
Background Alcohol consumption among veterans has been shown to be higher than that among the general population. Many veterans experience difficulties during the transition to post‐service life, and alcohol is used as a coping mechanism.
Julia Carins, Ann‐Marie Kennedy, Ekant Veer   +2 more
doaj   +1 more source