Results 271 to 280 of about 344,364 (328)
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Trademark value indicators: Evidence from the trademark protection lifecycle in the U.S. pharmaceutical industry

, 2020
This work identifies and studies the determinants of trademark value. In particular, it focuses on trademark characteristics that are related to the underlying brand and on legally stipulated characteristics.
S. Nasirov
semanticscholar   +1 more source

Trademarks

2009
Abstract The UAE legislated to protect consumers and promote transparency and honesty in trade as early as 1979 with federal law no. in relation to the prevention of fraud and deception in commercial dealings (the FDL 1979). The regulations to the law followed in 1984.
Philip A. Bernstein, Eric Newcomer
openaire   +2 more sources

Trademark Search, Artificial Intelligence and the Role of the Private Sector

arXiv.org
Almost every industry today confronts the potential role of artificial intelligence and machine learning in its future. While many studies examine AI in consumer marketing, less attention addresses AI's role in creating and selecting trademarks that are ...
Sonia Katyal, Aniket Kesari
semanticscholar   +1 more source

Trademark Functions and Trademark Rights

SSRN Electronic Journal, 2014
Over the last years, the Court of Justice of the European Union (CJEU) has remarkably expanded the potential scope of trademark rights. Under the EU Trademark Directive, a trademark owner may only prevent third-party uses of the mark if such uses are made (i) in the course of trade, (ii) in relation to goods or services, and (iii) for the purpose of ...
openaire   +1 more source

The valuation of patent-trademark pairing as IP strategy: evidence from the USPTO

Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization, 2019
The benefits of an IP strategy for an innovative project that combines both patenting and trademarking are compared to those of patenting alone. The results of the proposed econometric analysis of patents indicate that a strategy that pairs patenting and
G. Thoma
semanticscholar   +1 more source

Trademarks

2022
Abstract This chapter deals with trademarks. Trademarks play a significant role in the FOSS ecosystem — while copyrights and patents are freely shared in FOSS licensing, trademarks are not. Free and open source software projects can, and therefore generally do, exercise their exclusive rights under trademark law.
openaire   +1 more source

Effects of the European Union trademark: Lessons for the harmonization of intellectual property systems

Research Policy, 2019
We study the impact of the European Union Trademark (EUTM), the first pan-European intellectual property right (IPR) title established in 1996. The EUTM drastically reduced the cost of trademark protection, particularly for firms active in many EU member
Benedikt Herz, M. Mejer
semanticscholar   +1 more source

Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits

Journal of Marketing, 2018
Well-known brands are frequently imitated, misused, or tampered with. Firms facing these threats routinely turn to the legal system and file trademark infringement lawsuits in an attempt to prevent revenue losses and brand equity dilution.
Larisa Ertekin   +2 more
semanticscholar   +1 more source

The Strategic Effects of Trademark Protection

The Review of financial studies, 2017
We study the effects of trademark protection on firms’ profits and strategy using the 1996 Federal Trademark Dilution Act, which granted additional legal protection to selected trademarks.
D. Heath, Christopher Mace
semanticscholar   +1 more source

Registered Trademarks and Trademarks

2007
Abstract This appendix is a compilation of trademarked materials used in high-temperature corrosion applications and the associated producers or suppliers.
openaire   +1 more source

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