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Submarine Trademarks

SSRN Electronic Journal, 2022
AbstractCompanies use trademarks to protect their brands from outright imitation or competition by confusingly similar brands. However, publication of trademark applications by the trademark office discloses strategic information about a firm's future products and planned market entry.
Carsten Fink   +3 more
openaire   +3 more sources

Trademarks and the cost of equity capital

Journal of Corporate Finance, 2023
Employing a sample of 5,858 U.S. public firms from 1993 to 2017, this study documents robust evidence that firms that hold more trademarks enjoy a lower cost of equity, even after we control for other determinants of the cost of equity and industry-by ...
Bin Yang, Zhe An, Xin Gao, Donghui Li
semanticscholar   +1 more source

Trademarks, NFTs, and the Law of the Metaverse

Social Science Research Network, 2023
This Article discusses the early encounters of NFTs, trademarks, and the legal system. This work will examine the areas where NFT creators are getting into or are likely to get into trouble with the law and policy of trademark infringement, trademark ...
Michael D. Murray
semanticscholar   +1 more source

Bringing Innovation to Fruition: Insights From New Trademarks

Journal of Financial and Quantitative Analysis, 2022
We build a novel comprehensive data set of new product trademarks as an output measure of product development innovation. We show that risk-taking incentives in CEO compensation motivate this type of innovation and that this innovation improves firm ...
Lucile Faurel   +3 more
semanticscholar   +1 more source

Trademarks and venture capital valuation

Journal of Business Venturing, 2014
Philipp Sandner
exaly   +2 more sources

Why do SMEs file trademarks? Insights from firms in innovative industries

Research Policy, 2015
Jörn H. Block   +3 more
exaly   +2 more sources

Trademarks

2009
Abstract The UAE legislated to protect consumers and promote transparency and honesty in trade as early as 1979 with federal law no. in relation to the prevention of fraud and deception in commercial dealings (the FDL 1979). The regulations to the law followed in 1984.
Philip A. Bernstein, Eric Newcomer
openaire   +2 more sources

Are two better than one? Modelling the complementarity between patents and trademarks across industries

Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization, 2019
Intellectual property (IP) rights are a major component of firms’ strategies to appropriate the benefits of their innovations. This paper aims at assessing the interactions between two types of IP rights, namely patents and trademarks. We first model the
P. Llerena, V. Millot
semanticscholar   +1 more source

FDI inflows and intellectual property rights for MNEs in emerging markets: an alternative approach through the lens of trademarks in Vietnam (1986-2016)

, 2020
While the current anti-globalisation wave is considered as a regional and cyclical relapse among Western countries, the new era of globalisation has shifted away from stagnant developed economies towards the rising prosperity of emerging Asia, where it ...
Amy Nguyen
semanticscholar   +1 more source

Trademark Functions and Trademark Rights

SSRN Electronic Journal, 2014
Over the last years, the Court of Justice of the European Union (CJEU) has remarkably expanded the potential scope of trademark rights. Under the EU Trademark Directive, a trademark owner may only prevent third-party uses of the mark if such uses are made (i) in the course of trade, (ii) in relation to goods or services, and (iii) for the purpose of ...
openaire   +1 more source

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