Results 91 to 100 of about 642 (259)
Modelling Critical Impeding Factors of Gamification Adoption: An ISM‐MICMAC Analysis
Global Business and Organizational Excellence, EarlyView.ABSTRACT Gamification is a transformative technology that attracts consumers and motivates them toward desired actions through fun and engagement. Despite its growing popularity and influence on user behavior, gamification faces significant challenges in acceptance and implementation due to behavioral, technological, economic, and regulatory factors ...
Wamika Sharma +4 more
wiley +1 more source
Understanding Employer Brand Attractiveness Through Regulatory Focus Theory
Psychology &Marketing, EarlyView.ABSTRACT The aim of this paper is to understand the mechanism behind potential employees' preferences towards specific employer brand attributes. Drawing on qualitative data and regulatory focus theory, the paper presents a framework which shows that the dominant regulatory orientation of potential employees determines their preference towards specific
Carmen Iuliana Mal, Gary Davies
wiley +1 more source
Artificial Voices, Real Causes: The Dilemma of Virtual Influencer‐Driven Brand Activism
Psychology &Marketing, EarlyView.ABSTRACT Brands are more frequently adopting virtual influencers (VIs) to lead activism campaigns. However, little is known about when and how such activism effectively drives consumer engagement. This research, in Study 1, examines 14,464 Instagram posts from 18 diverse VIs using large‐scale analytics to assess engagement intensity and the dynamics of
Sampa Anupurba Pahi +4 more
wiley +1 more source
Using “Storytelling” to Enrich Learning From Community‐Based Education Placements
Journal of Dental Education, EarlyView.
Hajarah Qaddar, Thomas A. Dyer
wiley +1 more source
The Contextual Autonomy Principle: When and Why Social Service Robots Are Perceived as Ethical
Psychology &Marketing, EarlyView.ABSTRACT As social service robots move into both public and private settings, perceived ethicality becomes a key condition of adoption. We propose that the same robotic capability can acquire different ethical meanings depending on context, governance form, and social presence. Across three studies, we show that restaurant (vs.
Lars Meyer‐Waarden, Julien Cloarec
wiley +1 more source
Editorial: Data perceptualization for climate science communication. [PDF]
Front Psychol, 2023 Lindborg P, Chopra SS, Groß-Vogt K.
europepmc +1 more source
Psychology &Marketing, EarlyView.ABSTRACT This study addresses the need to understand human engagement with empathic Generative Artificial Intelligence (GenAI) digital companions (DC), as these systems increasingly fulfil social and emotional roles in daily life. Motivated by the rapid adoption of DC technologies and their potential to reshape human–AI relationships, the study applies
Aitor Ezker‐Galech +3 more
wiley +1 more source
Consumer Cultural Renaissance: Conceptualisation, Scale Development, and Validation
Psychology &Marketing, EarlyView.ABSTRACT As incessant globalisation leads to the pervasive erosion of traditional Asian culture by Western consumerism, a recent phenomenon has emerged that allures Asian consumers to reconnect with their traditional culture via consumption. We postulate that this behaviour is rooted in a self‐identity, consumer cultural renaissance (CCR), that has not
Richard Lee +3 more
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT This study introduces the Paradox of Escapism, exploring how the act of escaping reality can evolve from a short‐term avoidance strategy to a mechanism for self‐regulation and enhanced life satisfaction. Employing five rigorous, multimethod investigations, including qualitative interviews and sentiment analysis (Study 1), Structural Equation ...
Thamiris Magalhães de Sousa +3 more
wiley +1 more source