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Transmedia storytelling and memetic warfare: Ukraine’s wartime public diplomacy
Place Branding and Public Diplomacy, 2022Roman Horbyk, Dariya Orlova
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Mythology in Transmedia Storytelling
This essay aims to investigate the myths of origins in contemporary transmediality. In particular, this paper focuses on the analysis of the new expanded universes as the beginning of a new world in terms of mythology. In this light, the new numerous expanded universes produced by transmediality will provide insights into the universality of creation ...openaire +2 more sources
TRANSMEDIA AND SEMIOTICS, A STRUCTURAL MODEL FOR TRANSMEDIA DYNAMICS
Proceedings of the world congress of the IASS/AIS, 2015Hans Bouwknegt, Oscar Bastiaens
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2017
The following paper aims to advance a theory of trans-semiotic flow based on an analysis of Joss Whedon’s Buffy The Vampire Slayer (1992–present). Buffy is an example of what Henry Jenkins refers to as transmedia storytelling, which entails “stories that unfold across multiple media platforms, with each medium making distinctive contributions to our ...
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The following paper aims to advance a theory of trans-semiotic flow based on an analysis of Joss Whedon’s Buffy The Vampire Slayer (1992–present). Buffy is an example of what Henry Jenkins refers to as transmedia storytelling, which entails “stories that unfold across multiple media platforms, with each medium making distinctive contributions to our ...
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The Business Case for Transmedia
2014For transmedia to be acknowledged as worthy of investment by the business world, and even by those considering a career in development of transmedia creative products, there first needs to be established a business case for the concept. This chapter seeks to inform transmedia advocates about the concept of value and the ROI of transmedia more generally.
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Transmedia Logics and Locations
2016Let’s start with something basic, but often overlooked: Transmedia is an adjective, not a noun. Transmedia needs to modify something. The term “transmedia” means simply “across media” and implies some kind of structured or systematic relationship between multiple media platforms and practices. The term’s earliest appearances foregrounded the use of
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