Results 61 to 70 of about 18,696 (218)
International Journal of Communication, 2014 Transmedia storytelling involves unfolding narratives across multiple media platforms, with each text making a distinctive and valuable contribution to the whole.
Daniel Pietschmann +2 more
doaj
Western Transmedia Projects in China: Growing Phenomenon with Cross-Cultural Challenges?
Галактика медиа: журнал медиа исследованийIn recent years, many Western transmedia projects have entered into the Chinese market, with their own cultural influences. In this situation, we should pay attention to how Chinese transmedia projects are developing, what are the collisions between ...
Ilya A. Bykov, Xiaorui Gao
doaj +1 more source
The business case for transmedia [PDF]
, 2014 For transmedia to be acknowledged as worthy of investment by the business world, and even by those considering a career in development of transmedia creative products, there first needs to be established a business case for the concept.
Jacobs, Joanne
core
Teaching Transmedia Practice in a Design School
, 2022 Transmedia Design practice is usually seen as a response to the contemporary mediascape and as an important element of communication curricula. The development of transmedia practice and the planning process of narrative worlds and their distribution ...
Mariana Ciancia +3 more
core +1 more source
An Innovative Study of the Role of Public Diplomacy in Examining the ‘Anti‐Korean Wave’ on YouTube
Asia Pacific Viewpoint, Volume 66, Issue 1, Page 115-129, April 2025.ABSTRACT The Korean Wave, a cultural phenomenon originating in East Asia, initially gained popularity in countries such as Japan, China and Taiwan before spreading globally, driven by advancements in digital technology. However, an ‘anti‐Korean Wave (AKW)’ (or ‘hate‐Korean Wave’) has emerged simultaneously.
Jang Hyo Park, Han Woo Park
wiley +1 more source
Mise au Point, 2012 The escalation of brand strategy and transmedia narratives in the creative industries drove us to focus on the interaction between these two trends consistently associated in the previous studies. Are they actually independent or interrelated?
Hélène Laurichesse
doaj +1 more source
Transmedia Storytelling as a Potential Employer Branding Strategy
U.Porto Journal of Engineering, 2020 This article analyses talent attraction and recruitment processes considering the theory of convergence culture and its concepts of participatory culture, collective intelligence and transmedia storytelling.
Filipa Roxo
doaj +1 more source
Transformative Transmedia Experiences
, 2016 Conferència inaugural a càrrec de Mr.
Pratten, Robert
core +1 more source
The Slipperiness of Name: Biography and Gender in Australian Cultural Databases
Gender &History, Volume 37, Issue 1, Page 411-428, March 2025.Abstract In this article, we examine and historicise problems related to name and gender in biographical and cultural databases. Combining theoretical and computational approaches to onomastics, we identify contradictory naming conventions, intriguing patterns and distinct institutional vestiges in the recording and representation of artistic careers ...
Nat Cutter +2 more
wiley +1 more source
Educación transmedia y poesía: percepciones del profesorado de educación secundaria
La PalabraEste artículo investiga la percepción de docentes de secundaria sobre la educación transmedia y sus imbricaciones con el género poético. Partiendo de un enfoque mixto, se diseñó un cuestionario ad hoc para profesorado, compuesto por preguntas orientadas
José Coloma Maestre +1 more
doaj +1 more source