Results 51 to 60 of about 17,560 (253)
The Boundless Expansiveness of Transmediality (Carol Vernallis - Holly Rogers - Lisa Perrott, eds., Transmedia Directors: Artistry, Industry and New Audiovisual Aesthetics) [PDF]
, 2021 Miroslava Papežová
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Paratextual Activity: Updating the Genettian approach within the transmedia turn
Communication & Society (Formerly Comunicación y Sociedad), 2017 Fictional transmedia universes have been the objects of communication research throughout the last ten years. There has been such a proliferation of these universes that it can be argued that a ‘transmedia turn’ has occurred in research on the narratives
Raúl Rodríguez-Ferrándiz
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Obra Digital, 2017 El artículo propone una revisión de prácticas activistas mediáticas, origen de las formas participativas de la narrativa transmedia, en relación al lugar y la acción política.
Pedro Ortuño Mengual +1 more
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Preliminary Analyses of Transmedia Adaptations of Pictorial Narratives and Aesthetic Pole Interpretations: Reflections on Theory [PDF]
Jiàoyù zīliào yǔ túshūguǎn xué, 2015 Transmedia narratives are a key topic of communication research. Transmedia adaptations occur when a narrator transposes an original work by using various media platforms.
Yu-Chai Lai
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Transmedia Storytelling as a Potential Employer Branding Strategy
U.Porto Journal of Engineering, 2020 This article analyses talent attraction and recruitment processes considering the theory of convergence culture and its concepts of participatory culture, collective intelligence and transmedia storytelling.
Filipa Roxo
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Revista Mediterránea de Comunicación, 2018 Como profesores del Grado de Educación somos conscientes de que la alfabetización transmedia forma parte de nuestra labor docente orientada a la formación de futuros profesionales que desempeñarán su labor en un contexto comunicativo mediático.
Isabel-María Gómez-Trigueros +2 more
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International Journal of Communication, 2019 This study analyzes the transmedia strategies for the top-selling titles of the medieval-inspired video game saga World of Warcraft (WoW). We use a narrative analysis method that is applied to the phenomenon of video games whose narratives are built ...
Miguel Ángel Nicolás Ojeda +2 more
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Western Transmedia Projects in China: Growing Phenomenon with Cross-Cultural Challenges?
Галактика медиа: журнал медиа исследованийIn recent years, many Western transmedia projects have entered into the Chinese market, with their own cultural influences. In this situation, we should pay attention to how Chinese transmedia projects are developing, what are the collisions between ...
Ilya A. Bykov, Xiaorui Gao
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Mise au Point, 2012 The escalation of brand strategy and transmedia narratives in the creative industries drove us to focus on the interaction between these two trends consistently associated in the previous studies. Are they actually independent or interrelated?
Hélène Laurichesse
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, 2016 The term transmedia is often used to describe the seamless consumption of a variety of con- tent that is part of the same product across multiple delivery channels. Media convergence, divergence and transmedia are closely related and describe an evolving
Ann Morrison +7 more
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