Results 101 to 110 of about 147,088 (167)

In the Warcraft Universe We Trust: An Analysis of Transmedia Advertising Strategies in the World of Warcraft Video Game Series (“Battle Chest 3.0,” “Cataclysm,” and “Mists of Pandaria”)

International Journal of Communication, 2019
This study analyzes the transmedia strategies for the top-selling titles of the medieval-inspired video game saga World of Warcraft (WoW). We use a narrative analysis method that is applied to the phenomenon of video games whose narratives are built ...
Miguel Ángel Nicolás Ojeda, César San Nicolás Romera, Josefa Ros Velasco   +2 more
doaj  

Transmedia Storytelling as Narrative Practice

, 2017
Chapter 30 defines transmedia storytelling as a hybrid of adaptation and transfictionality. Like the former, it involves several media; like the latter, it builds a storyworld through multiple narratives.
Marie-Laure Ryan
core   +1 more source

Historicising transmedia storytelling: early twentieth-century transmedia story worlds

, 2016
Tracing the industrial emergence of transmedia storytelling—typically branded a product of the contemporary digital media landscape—this book provides a historicised intervention into understandings of how fictional stories flow across multiple media ...
Freeman, M
core   +2 more sources

Transmedia storytelling as a methodology for contemporary art practice

Transmedia storytelling as a methodology for contemporary art ...
Theo Turpin (11064852)
core   +1 more source

Transmedia Brand Storytelling Immersive Experiences from Theory to Practice

, 2023
This book presents new global research on transmedia storytelling as a form of brand ...
Richie Barker (13091076), Karen E Sutherland (17115043)   +1 more
core  

Transmedia Critical: Empirical Investigations into Multiplatform and Collaborative Storytelling ~ Introduction

International Journal of Communication, 2014
A decade has passed since the introduction of “transmedia storytelling,” a concept that refers to forms of multiplatform and collaborative storytelling.
Indrek Ibrus, Carlos A. Scolari
doaj  

Sustainable, empowering and emotional interactive multimedia. [PDF]

Multimed Tools Appl, 2021
De Marsico M, Spagnolli A, Pittarello F, Gamberini L.   +3 more
europepmc   +1 more source

Digital Narratives During the Pandemic: TV Series, Social Media, and Conversations on the Internet. [PDF]

Front Psychol, 2021
Martínez-Borda R, de-la-Fuente J, Lacasa P.   +2 more
europepmc   +1 more source

A Transmedia Storytelling Intervention With Interactive Elements to Benefit Latinas' Mental Health: Feasibility, Acceptability, and Efficacy. [PDF]

JMIR Ment Health, 2017
Heilemann MV, Soderlund PD, Kehoe P, Brecht ML.   +3 more
europepmc   +1 more source

Adolescents Facing Transmedia Learning: Reflections on What They Can Do, What They Think and What They Feel. [PDF]

Behav Sci (Basel), 2022
Runchina C, Fauth F, González-Martínez J.   +2 more
europepmc   +1 more source