Results 91 to 100 of about 141,536 (194)

Transmedia Perspectives

, 2016
The term transmedia is often used to describe the seamless consumption of a variety of con- tent that is part of the same product across multiple delivery channels. Media convergence, divergence and transmedia are closely related and describe an evolving
Ann Morrison, Annika Wiklund-Engblom, Obal, Damjan, Sabiha Ghellal, Ghellal, Sabiha, Morrison, Ann, Damjan Obal, Wiklund-Engblom, Annika   +7 more
core   +1 more source

In the Warcraft Universe We Trust: An Analysis of Transmedia Advertising Strategies in the World of Warcraft Video Game Series (“Battle Chest 3.0,” “Cataclysm,” and “Mists of Pandaria”)

International Journal of Communication, 2019
This study analyzes the transmedia strategies for the top-selling titles of the medieval-inspired video game saga World of Warcraft (WoW). We use a narrative analysis method that is applied to the phenomenon of video games whose narratives are built ...
Miguel Ángel Nicolás Ojeda, César San Nicolás Romera, Josefa Ros Velasco   +2 more
doaj  

Transmedia (anti-storytelling) audiences

Transmedia storytelling-as a communicative process-is an established trend within media industries, captivating audiences and securing continued viewing/use of texts. Audiences may be charmed by transmedia strategies, but they also may resist them.
Gambarato, Renira R.,
core  

Historicising transmedia storytelling: early twentieth-century transmedia story worlds

, 2016
Tracing the industrial emergence of transmedia storytelling—typically branded a product of the contemporary digital media landscape—this book provides a historicised intervention into understandings of how fictional stories flow across multiple media ...
Freeman, M
core   +3 more sources

Sustainable, empowering and emotional interactive multimedia. [PDF]

Multimed Tools Appl, 2021
De Marsico M, Spagnolli A, Pittarello F, Gamberini L.   +3 more
europepmc   +1 more source

Transmedia Critical: Empirical Investigations into Multiplatform and Collaborative Storytelling ~ Introduction

International Journal of Communication, 2014
A decade has passed since the introduction of “transmedia storytelling,” a concept that refers to forms of multiplatform and collaborative storytelling.
Indrek Ibrus, Carlos A. Scolari
doaj  

Digital Narratives During the Pandemic: TV Series, Social Media, and Conversations on the Internet. [PDF]

Front Psychol, 2021
Martínez-Borda R, de-la-Fuente J, Lacasa P.   +2 more
europepmc   +1 more source

A Transmedia Storytelling Intervention With Interactive Elements to Benefit Latinas' Mental Health: Feasibility, Acceptability, and Efficacy. [PDF]

JMIR Ment Health, 2017
Heilemann MV, Soderlund PD, Kehoe P, Brecht ML.   +3 more
europepmc   +1 more source

Adolescents Facing Transmedia Learning: Reflections on What They Can Do, What They Think and What They Feel. [PDF]

Behav Sci (Basel), 2022
Runchina C, Fauth F, González-Martínez J.   +2 more
europepmc   +1 more source

Transmedia storytelling and Lost path to success

, 2012
This thesis analyses the transmedia storytelling strategy applied to promote the TV series Lost. As transmedia storytelling one may understand it as a story told throughout different media, with exclusive content pointing back to the main narrative ...
Matsunaga Sasaki, Daniella
core   +1 more source