Results 71 to 80 of about 14,595 (214)

Transmedia Storytelling, an ally of Corporate Communication: #Dropped by Heineken case study

Communication & Society (Formerly Comunicación y Sociedad), 2014
Corporate Communication changes trying to follow new social, technological and media dynamics. In the current context, it begins to experience with transmedia storytelling that offers a story to explain, multiple platforms and distinct levels of audience
Carmen Costa-Sánchez
doaj  

Webtoon-Based Global Transmedia Storytelling: Bloodhounds

Global Storytelling
This article examines webtoon-based transnational transmedia by mapping out the ways in which webtoons become big-screen culture as a new trend in the Korean Wave phenomenon. With a case study of Bloodhounds (2023), which is one of the successful webtoon-
Dal Yong Jin
doaj   +2 more sources

How networked communication has changed the ways we tell stories [PDF]

, 2014
In the midst of the digital revolution, we are confronted with the task of defining how media will change our lives and how we communicate with each other in the years to come.
Notaro, Anna
core   +4 more sources

East Asian Perspective in Transmedia Storytelling | Dynamic Texts as Hotbed for Transmedia Storytelling: A Case Study on the Story Universe of The Journey to the West

International Journal of Communication, 2019
Transmedia storytelling is often promoted as the future of storytelling. By Henry Jenkins’ definition of transmedia storytelling, however, we can also find transmedia stories in the past.
Barbara Wall
doaj  

Layering engagement: the temporal dynamics of transmedia television [PDF]

, 2015
The last fifteen years have seen dramatic changes in the UK within both the television industry and televisual storytelling techniques. Rapid technological changes have not only increased the variety of screen devices, they have also changed the ...
Evans, Elizabeth
core   +1 more source

Employer expectations of public relations graduates’ transmedia storytelling proficiency

, 2013
The rapid evolution of information and communication technologies presents challenges for public relations educators as they seek to develop pedagogical approaches that balance theoretical concepts with a practical or ‘working’ knowledge of ...
Barker, Richie, Sutherland, Karen
core  

Authorizing Tolkien: Control, Adaptation, and Dissemination of J.R.R. Tolkien\u27s Works [PDF]

, 2016
This article is the introduction to the special theme issue consisting of four essays on Authorizing Tolkien. Reid and Elam discuss medieval and postmodern theories of adaptation and interpretation and introduce the essays in the ...
Elam, Michael D., Reid, Robin A.
core   +2 more sources

Transmedia Critical| Advertising the Yellow Brick Road: Historicizing the Industrial Emergence of Transmedia Storytelling

International Journal of Communication, 2014
  Tracing the industrial emergence of transmedia storytelling—typically branded a product of contemporary media convergence—this article provides a historicized intervention on the configuration of transmedia storytelling in U.S.
Matthew Freeman
doaj  

Celebrity Brand Content Strategies Aimed at the Teenage Market [PDF]

, 2016
La era de la comunicación en cambio constante que vivimos ha obligado a las marcas a redefinir sus estrategias comunicativas y publicitarias, especialmente cuando se trata de tener presencia en plataformas digitales.
Castello-Martinez, Araceli, Pino Romero, Cristina del, Tur-Viñes, Victoria   +2 more
core   +5 more sources

Un marketing générateur de contenus pour l’univers transmédia

Terminal, 2013
Hélène Laurichesse met en avant le phénomène de brand content et d’advertainment pour expliquer l’hybridité des contenus entre marketing et narration transmédia. À travers de nombreux exemples tirés du cinéma, de la télévision et des marques, elle montre
Hélène Laurichesse
doaj   +1 more source