Results 61 to 70 of about 141,536 (194)

Transmedia Storytelling, an ally of Corporate Communication: #Dropped by Heineken case study

Communication & Society (Formerly Comunicación y Sociedad), 2014
Corporate Communication changes trying to follow new social, technological and media dynamics. In the current context, it begins to experience with transmedia storytelling that offers a story to explain, multiple platforms and distinct levels of audience
Carmen Costa-Sánchez
doaj  

Porosités poïétiques fictionnelles : partage du sensible et perspectives anthropocentrées singulières

Revue Française des Sciences de l’Information et de la Communication, 2017
This article aims to capture how the creative capacity of design productions may perform in the transmedia storytelling, by using the concept of “worldbuilding” set out by Henry Jenkins.
Anne-Cécile Lenoël
doaj   +1 more source

Transmedia Storytelling na ficção portuguesa [PDF]

, 2016
A evolução tecnológica do início do século XXI abriu portas a novos desafios comunicacionais e hoje, mais do que nunca, é necessário desenvolver processos narrativos que atraiam as audiências e tragam um novo fôlego à televisão em Portugal.
Carreira, Ana Cristina Francisco
core   +1 more source

Penerapan Transmedia Storytelling pada Disney [PDF]

, 2023
Tulisan ini membahas tentang bagaimana Transmedia Storytelling efektif dalam memperkenalkan brand terhadap target pasar yang dituju. Salah satu yang dilakukan oleh Disney adalah membuat audiens merasakan dunia fantasi dan ikut berkontribusi ke dalam ...
Chandra, Melissa Feby, Arthur, Dylan, Chang, Cathy, Putra, Juliana Suhindro, Yulizar, Azzarine Jovita Varianty, Suwanto, Kartika Magdalena   +5 more
core   +1 more source

East Asian Perspective in Transmedia Storytelling | Dynamic Texts as Hotbed for Transmedia Storytelling: A Case Study on the Story Universe of The Journey to the West

International Journal of Communication, 2019
Transmedia storytelling is often promoted as the future of storytelling. By Henry Jenkins’ definition of transmedia storytelling, however, we can also find transmedia stories in the past.
Barbara Wall
doaj  

Webtoon-Based Global Transmedia Storytelling: Bloodhounds

Global Storytelling
This article examines webtoon-based transnational transmedia by mapping out the ways in which webtoons become big-screen culture as a new trend in the Korean Wave phenomenon. With a case study of Bloodhounds (2023), which is one of the successful webtoon-
Dal Yong Jin
doaj   +2 more sources

Transmedia storytelling como recurso didático para aproximar a literatura impressa da eletrônica na escola: o caso da série Brasiliana Steampunk

MatLit, 2020
O objetivo deste artigo é debater questões que envolvem o ensino de literatura a partir da utilização de dispositivos móveis e tecnologias digitais por parte de novas gerações de leitores.
Tavares, Enéias
doaj   +1 more source

Contemporary trends in transmedia storytelling. Transmedia television [PDF]

, 2019
Transmedia storytelling is a process where integral elements of a fiction are systematically broaden through a number of distribution channels in order to create a coordinated form of entertainment. With each new medium accessible to the mass users has
Dudáček, Oto
core   +2 more sources

Transmedia (storytelling?): un estudi crític polifònic

Artnodes, 2016
Aquest article planteja alguns dels problemes fonamentals que sustenten el debat i la investigació recents sobre les narratives transmèdia i/o el transmedia storytelling.
Domingo Sánchez-Mesa Martínez, Espen Aarseth, Robert Pratten, Carlos Scolari   +3 more
doaj   +1 more source

Transmedia Storytelling: Theoretical Foundations and Practical Applications [PDF]

openThis thesis explores the phenomenon of transmedia storytelling, a narrative strategy that spans multiple media platforms to create a unified and immersive storyworld.
KESHAVARZ, AMIRHOSSEIN
core