Results 61 to 70 of about 3,214 (201)

Transmedia (storytelling?): un estudi crític polifònic

Artnodes, 2016
Aquest article planteja alguns dels problemes fonamentals que sustenten el debat i la investigació recents sobre les narratives transmèdia i/o el transmedia storytelling.
Domingo Sánchez-Mesa Martínez, Espen Aarseth, Robert Pratten, Carlos Scolari   +3 more
doaj   +1 more source

Transmedia archaeology: storytelling in the borderlines of science fiction, comics and pulp magazines

, 2014
Throughout the world, people now engage with stories across multiple media, following the adventures of Doctor Who from television to the Web, exploring the Batman universe across cinema, television, comics, and more. This may seem recent, but transmedia
Scolari, C.A, Scolari, Carlos, Bertetti, P, Freeman, M, Bertetti, Paolo, Freeman, Matthew   +5 more
core   +1 more source

Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production

International Journal of Communication, 2009
Many concepts have been developed to describe the convergence of media, languages, and formats in contemporary media systems. This article is a theoretical reflection on “transmedia storytelling” from a perspective that integrates semiotics and ...
Carlos Alberto Scolari
doaj  

Penerapan Transmedia Storytelling pada Disney [PDF]

, 2023
Tulisan ini membahas tentang bagaimana Transmedia Storytelling efektif dalam memperkenalkan brand terhadap target pasar yang dituju. Salah satu yang dilakukan oleh Disney adalah membuat audiens merasakan dunia fantasi dan ikut berkontribusi ke dalam ...
Chandra, Melissa Feby, Arthur, Dylan, Chang, Cathy, Putra, Juliana Suhindro, Yulizar, Azzarine Jovita Varianty, Suwanto, Kartika Magdalena   +5 more
core  

Transmedia Storytelling: Theoretical Foundations and Practical Applications [PDF]

openThis thesis explores the phenomenon of transmedia storytelling, a narrative strategy that spans multiple media platforms to create a unified and immersive storyworld.
KESHAVARZ, AMIRHOSSEIN
core  

Transmedia Critical| Advertising the Yellow Brick Road: Historicizing the Industrial Emergence of Transmedia Storytelling

International Journal of Communication, 2014
  Tracing the industrial emergence of transmedia storytelling—typically branded a product of contemporary media convergence—this article provides a historicized intervention on the configuration of transmedia storytelling in U.S.
Matthew Freeman
doaj  

5 examples of transmedia storytelling and activism

, 2014
Transmedia storytelling and transmedia activism both afford and demand new approaches to telling our stories. Contemporary transmedia utilises multiple tools to engage audiences by creating stories that offer unique approaches to narrative, character ...
Hancox, Donna
core  

Un marketing générateur de contenus pour l’univers transmédia

Terminal, 2013
Hélène Laurichesse met en avant le phénomène de brand content et d’advertainment pour expliquer l’hybridité des contenus entre marketing et narration transmédia. À travers de nombreux exemples tirés du cinéma, de la télévision et des marques, elle montre
Hélène Laurichesse
doaj   +1 more source

Transmedia Storytelling: From Interviewing to Multi-Platform

, 2014
There is nothing new under the sun – so the saying goes, and in a digital age of recording oral histories, this holds true. Despite advances and innovations across the board in information and communication technology in the field of oral history it is ...
McGowan, Lee, Hancox, Donna, Klaebe, Helen   +2 more
core  

Transmedia Journalism and the City

, 2018
This chapter discusses the participatory flair of transmedia journalism within the concreteness of urban spaces by examining The Great British Property Scandal (TGBPS), a transmedia experience designed to inform and engage the public and offer ...
Gambarato, Renira R.,, Renira Rampazzo Gambarato   +1 more
core   +1 more source