Results 41 to 50 of about 14,595 (214)

Success Story: How Storytelling Contributes to BTS’s Brand

open access: yesAsia Marketing Journal, 2021
Good storytelling is at the heart of BTS as both a brand and a band. Modern brands know that story is no longer an option, but a requirement for keeping audiences engaged.
Courtney Lazore
doaj   +1 more source

The World Building Framework for Immersive Storytelling Projects [PDF]

open access: yesSHS Web of Conferences, 2019
This article explores issues associated with immersive storytelling in order to examine how the field of World Building can constitute a theoretical framework for practice in the context of VR-based and Full Dome artistic projects.
Breuleux Yan   +2 more
doaj   +1 more source

Cooling Down Transmedia Storytelling

open access: yesCLCWeb: Comparative Literature and Culture, 2022
In this article we propose a reading of “Dead End Street”, one of the most successful songs of one of the most popular British pop groups of the 60s, The Kinks. However, we will not discuss the song as such, but its remediation as a music video (a practice that did not have to wait for MTV to make its appearance in mass media culture).
Baetens, Jan, Sanchez-Mesa, Domingo
openaire   +4 more sources

From Headlines to Supply Lines: Paradoxes in the Digital News Media Supply Chain

open access: yesTransportation Journal, Volume 65, Issue 2, Spring 2026.
ABSTRACT Supply chain management has traditionally focused on networks of decision‐making nodes that manage the physical flow of goods. In recent years, attention has increased to service supply chains. One underexplored example is that of news media, which has undergone a profound transformation due to digitalization.
Derek Dubois   +2 more
wiley   +1 more source

Publicidade digital, storytelling e transmedia narrativa: educomunicação do consumidor [PDF]

open access: yes, 2018
The present text tries to analyze the relationships between the concept of digital storytelling applied to advertising starting from the base of the transmedia narrative.
Elías Zambrano, Rodrigo   +2 more
core  

Moving In and Out of Reading: Teens Talking About Books, Digital Games, Social Media and Fanfiction

open access: yesJournal of Adolescent &Adult Literacy, Volume 69, Issue 5, March/April 2026.
ABSTRACT This article examines teens' recreational reading activities as they move between books and digital media. It uses the model of connected reading to understand connections between teen reading practices and digital pastimes. Using focus group data, we draw on participants' experiences with books, fan texts, video games, and social media and ...
Amy Schoonens, Michael Dezuanni
wiley   +1 more source

Transmedia Journalism Strategies in Iran [PDF]

open access: yesمطالعات رسانه‌های نوین
This research aims to investigate strategies for implementing transmedia storytelling in Iranian journalism. In the digital era, traditional journalism faces numerous challenges, prompting the need for innovative approaches such as transmedia journalism,
Sina Khosro, Neda Saidi
doaj   +1 more source

Narrativas Transmedia Nativas: Ventajas,elementos de la planificación de un proyecto audiovisual transmedia y estudio de caso. [PDF]

open access: yes, 2014
Transmedia storytelling has become a successful formula for joining different contents under a same creative effort, for generating the fans implication and for increasing the profitable channels project. One of the challenges of the audiovisual industry
Costa Sánchez, Carmen
core   +2 more sources

Examining the Applicability of the What Works Clearinghouse’s “Preparing Young Children for School” Practice Guide to Black Children

open access: yesNew Directions for Child and Adolescent Development, Volume 2026, Issue 1, 2026.
Early childhood professionals are responsible for selecting empirically validated, culturally responsive interventions and recommendations. Therefore, it is important to raise awareness about promoting multicultural competence in preschool settings. The purpose of this paper is to examine the research evidence for the inclusion of Black children in the
Rayna Hutcherson   +4 more
wiley   +1 more source

El relato transmedia Itaewon Class (JTBC, 2020) entre la plataforma SVOD Netflix y la plataforma webtoon Tapas Media

open access: yesRevista de la Asociación Española de Investigación de la Comunicación, 2022
La plataforma SVOD Netflix acercó a la audiencia española a un abundante catálogo de títulos surcoreanos. Esta producción audiovisual de Hallyuwood forma parte de un fenómeno más amplio, la nueva ola surcoreana o hallyu, integrado también por el ...
Amelia Meléndez
doaj   +1 more source

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