Results 21 to 30 of about 14,595 (214)
Digital advertising storytelling: consumer educommunication [PDF]
, 2018 This is a revision of the concept of digital storytelling to get a definition from a point of view of consumer educommunication. This is how new digital advertising storytelling can modify consumer roles and behaviors.
Elías Zambrano, Rodrigo
core +1 more source
Transmedia Marketing and Re-Invention of Public Relations
Marketing of Scientific and Research Organizations, 2016 Many concepts have been developed to describe the convergence of media, public relations and storytelling formats in contemporary media systems. This article presents a theoretical reflection on “transmedia storytelling” from a perspective of integration
Jakus Dalibor, Zubcić Krešimir
doaj +1 more source
, 2017 Das JAHRBUCH IMMERSIVER MEDIEN erscheint seit 2011 jährlich mit deutschen und englischen Beiträgen unter einem Themenschwerpunkt. Die aktuelle Ausgabe behandelt das Themenfeld des transmedialen Erzählens. Sie enthält neben themenbezogenen Artikeln zudem Interviews sowie Besprechungen relevanter Medien und Publikationen zum Thema Immersion.
+6 more sources
PERANCANGAN TRANSMEDIA STORYTELLING EDUKASI BAHAYA KETERGANTUNGAN GADGET PADA ANAK
Simetris: Jurnal Teknik Mesin, Elektro dan Ilmu Komputer, 2023 Permasalahan-permasalah yang muncul sebagai dampak negatif dari ketergantungan gadget pada anak membuat orang tua harus mulai mencari informasi dan pengetahuan sebagai referensi.
Sandi Prasetyaningsih +2 more
doaj +1 more source
Playing with the dead:transmedia narratives and the Walking Dead games [PDF]
, 2018 This chapter discusses the theory and practice of transmedia narratives within the storyworld created by Robert Kirkman, Tony Moore and Charlie Adlard’s comics series The Walking Dead.
Austin, Hailey, Donald, Iain
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, 2022 The Journal of Popular Culture, Volume 55, Issue 5, Page 1144-1168, October 2022.
Katriina Heljakka
wiley +1 more source
Gaming the heart of darkness [PDF]
, 2018 The history of Joseph Conrad’s Heart of Darkness has been one of adaptation and change. The enduring story is based upon Conrad’s experiences in the Congo in the 1890s and has been published as a novella in 1902.
Donald, Iain, Pittner, Fruzsina
core +3 more sources
Signs, Systems and Complexity of Transmedia Storytelling [PDF]
Estudos em Comunicação, 2012 This article addresses key concepts such as sign, system and complexity in order to approach transmedia storytelling and better understand its intricate nature. The theoretical framework chosen to investigate transmedia storytelling meanders is Semiotics
Renira Rampazzo Gambarato
doaj
Projetica, 2018 This paper addresses the relationship between design, audiovisual production design and transmedia storytelling. Starting from multiple theoretical backgrounds involving design, we aim to explain, understand, and build possible connections between the ...
Lucas Kurz +3 more
doaj +1 more source
The Labor of Curating: Fandom, Museums, and the Value of Fan Heritage
, 2021 The Journal of Popular Culture, Volume 54, Issue 2, Page 407-431, April 2021.
Philipp Dominik Keidl
wiley +1 more source