Results 31 to 40 of about 1,383 (186)
Mundos transmediales: revisión conceptual y perspectivas teóricas del arte de crear mundos
La Revista Icono 14, 2016 El concepto de transmedia storytelling introducido por Henry Jenkins (2003, 2006) ha sido ampliamente desarrollado académicamente en los últimos años, popularizándose y redefiniéndose con el tiempo.
Nieves Rosendo Sánchez
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International Journal of Communication, 2019 At the Asian Transmedia Storytelling in the Age of Digital Media Conference held in Vancouver, Canada, June 8–9, 2018, webtoonist Yoon Tae Ho as a keynote speaker shared several interesting and important inside stories people would not otherwise hear ...
Dal Yong Jin
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Cooling Down Transmedia Storytelling
CLCWeb: Comparative Literature and Culture, 2022 In this article we propose a reading of “Dead End Street”, one of the most successful songs of one of the most popular British pop groups of the 60s, The Kinks. However, we will not discuss the song as such, but its remediation as a music video (a practice that did not have to wait for MTV to make its appearance in mass media culture).
Baetens, Jan, Sanchez-Mesa, Domingo
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Novice interpreters, transmedia fictions and the afferent stance
Literacy, Volume 59, Issue 2, Page 177-184, May 2025.Abstract Louise Rosenblatt's well‐known concept of stance distinguishes between efferent reading (reading to take something away from the text) and aesthetic reading (reading for the experience of dwelling in the text). This article proposes a refinement to this binary, adding the concept of afferent reading. Afference, in biology, means a bringing‐to,
Margaret Mackey
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A Meta‐Analysis of Use of Serious Games in Education over a Decade
International Journal of Computer Games Technology, Volume 2019, Issue 1, 2019., 2019 It seems necessary to review the literature to explore the effectiveness of serious games in education, since the number of studies on serious games is surging up. This study systematically reviewed the literature within around a recent decade. The trend of the number of publications related to use of serious games in education was firstly clarified ...
Yu Zhonggen, Michael J. Katchabaw
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International Journal of Communication, 2019 Admitting to the explosion of transmedia storytelling based on Korean webtoons and Japanese manga/anime, this Special Section focuses on the emergence of East Asian transmedia storytelling, which is rapidly growing.
Dal Yong Jin
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An Innovative Study of the Role of Public Diplomacy in Examining the ‘Anti‐Korean Wave’ on YouTube
Asia Pacific Viewpoint, Volume 66, Issue 1, Page 115-129, April 2025.ABSTRACT The Korean Wave, a cultural phenomenon originating in East Asia, initially gained popularity in countries such as Japan, China and Taiwan before spreading globally, driven by advancements in digital technology. However, an ‘anti‐Korean Wave (AKW)’ (or ‘hate‐Korean Wave’) has emerged simultaneously.
Jang Hyo Park, Han Woo Park
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Dynamics and Motivations of Media Marketing: The Role of Globalization and Empowerment
Abstract and Applied Analysis, Volume 2014, Issue 1, 2014., 2014 Audience fragmentation, convergence, and technology development have changed consumption patterns and brand communication. Media companies should consider TV series and movies as brands to be exploiting at national/international level. Using a dynamic diffusion model, we analyze the evolution of popularity in a specific country under different ...
Cinzia Colapinto +2 more
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Revista de la Asociación Española de Investigación de la Comunicación, 2022 La plataforma SVOD Netflix acercó a la audiencia española a un abundante catálogo de títulos surcoreanos. Esta producción audiovisual de Hallyuwood forma parte de un fenómeno más amplio, la nueva ola surcoreana o hallyu, integrado también por el ...
Amelia Meléndez
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Literacy, Volume 59, Issue 1, Page 55-69, January 2025.Abstract In its diverse forms, authentic writing carries the potential to connect literacy practice to an author's ‘real world’. While contemporary approaches to authentic writing instruction—advocating writer‐centred, intertextual and culturally relevant productions—are most often explored in formal learning contexts like classrooms, this paper seeks ...
Emily Mannard
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