Results 81 to 90 of about 805,083 (295)

Twitter: Businesses Increasing Their Revenues 140 Characters at a Time [PDF]

open access: yes, 2012
With the consumer market becoming more competitive by the day, businesses must find innovative yet cost effective means of reaching their target markets and steadily increasing their revenues. While businesses compete with one another to remain the best,
Oyalabu, Adekemi O.
core   +1 more source

Waiting for a Release: The Expectation in Virtual Gaming Communities

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines how virtual gaming communities influence and maintain player expectations before, during, and after a game's release. A mixed‐methods study was conducted, comprising a netnography followed by an experiment. First, a netnographic study was conducted over 12 months, tracking communities to understand player behavior and ...
Lucas Lopes Ferreira de Souza   +4 more
wiley   +1 more source

The Xenocentric Mindset: Cultural and Personality Drivers Behind Consumer Preferences

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines the psychological and cultural dimensions that influence consumer xenocentrism in Brazil and Iran, focusing on horizontal–vertical individualism–collectivism and the “Big Five” personality traits—extraversion, agreeableness, conscientiousness, neuroticism, and intellect/imagination.
José I. Rojas‐Méndez   +3 more
wiley   +1 more source

Sudan at War With Itself: Civilian Devastation in the Civil War

open access: yesConflict Resolution Quarterly, EarlyView.
ABSTRACT A civil war is raging in Sudan between the Sudan Armed Forces (SAF) and the Rapid Support Forces (RSF) along with militia groups. Beginning on April 15, 2023, and continuing at least to this writing (October 15, 2025), civilian noncombatants have been subjected to bombings, beatings, torture, shootings, rape, and murder on a large scale. Since
Daniel Rothbart   +3 more
wiley   +1 more source

Twitter Use 2012 [PDF]

open access: yes, 2012
Presents survey findings about trends in Twitter adoption among adults by gender, age, race/ethnicity, income, education, and location type.

core  

The Role of Social Media in Exposing Greenwashing: Consumer Sentiments and Discussions

open access: yesCorporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This study examines consumer responses to greenwashing on social media, with a focus on X (formerly Twitter), where exaggerated or deceptive environmental claims are subject to heightened public scrutiny. As sustainability becomes a pressing concern, consumers are increasingly holding companies accountable for their environmental messaging ...
Mitra Salimi   +3 more
wiley   +1 more source

Is That Twitter Hashtag Worth Reading

open access: yes, 2015
Online social media such as Twitter, Facebook, Wikis and Linkedin have made a great impact on the way we consume information in our day to day life. Now it has become increasingly important that we come across appropriate content from the social media to
A., Anusha, Singh, Sanjay
core   +1 more source

The Evolution of Impression Management Research in Social Media: A Bibliometric Perspective

open access: yesCorporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT The purpose of the present study is to investigate impression management (IM) usage by companies in the context of social media communication and emerging technologies through a comprehensive mapping of the scientific literature. In this matter, a bibliometric analysis has been conducted, extracting a sample of 262 peer‐reviewed journal ...
Antonio Iazzi   +3 more
wiley   +1 more source

What do Portuguese MPs use Twitter for?

open access: yesCuadernos.info
Portugal has the smallest Twitter adoption rate in Western Europe and a political system that doesn't incentivize direct contact with the electorate. So, what are Portuguese Members of Parliament (MPs) using Twitter for?
Sofia Ferro-Santos   +2 more
doaj   +1 more source

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