Results 31 to 40 of about 552 (120)

The A(I) Team: Effects of Human‐Likeness and Conformity to Gender Stereotypes on Initial Trust and Willingness to Work With an AI Teammate

Journal of Organizational Behavior, EarlyView.
ABSTRACT As artificial intelligence (AI) technologies progress, AI agents arise as potential teammates in the workplace. This study explores how the visual representation of the AI agent as well as its conformity to traditional gender stereotypes affects the manifestation of uncanny valley effects in a workplace team context.
Agata Mirowska, Jbid Arsenyan
wiley   +1 more source

Examining Applicability of Uncanny Valley Hypothesis: A Large-Scale Study.

, 2023
Despite a growing interest in applying the uncanny valley hypothesis (UVH) in IS studies, there is a paucity of knowledge on the applicability of UVH and its strength. By summarizing a set of attitudinal variables popularized in the extant IS literature on AI robots, this study examined the strength and applicability of UVH on a large, objectively ...
Tuunainen Virpi Kristiina, Lin Yanqing, Liu Yong   +2 more
openaire   +2 more sources

More Than Saying “It's AI”: How Role Disclosure Transparency in AI‐Generated Ads Influences Persuasion

Psychology &Marketing, EarlyView.
ABSTRACT This research examines how AI role disclosure transparency—the consumers' subjective perception of how clearly and informatively an advertisement communicates the role that AI played in the ad creation process—influences consumer evaluation of AI‐generated ads via ad creation process credibility. A high level of perceived transparency enhances
Khanh Bao Quang Le, Hina Khan, Fangfang Li, Werner H. Kunz   +3 more
wiley   +1 more source

AI Cracks Jokes: Building Consumer–Brand Closeness Through Machine‐Generated Humor

Psychology &Marketing, EarlyView.
ABSTRACT Integrating AI led social cues into service encounters has become a key strategy for humanizing technology. Grounded in Social Penetration Theory, this research examines how AI‐generated humor styles (affiliative vs. self‐defeating) influence consumer brand identification and proposes consumer personality as a key moderator.
Heng Chu, Chunli Ji, Mingwei Li, Catherine Prentice   +3 more
wiley   +1 more source

The Uncanny Valley Hypothesis and Beyond

, 2018
A field of theory and research is evolving around the question highlighted in the Uncanny Valley Hypothesis: How does high realism in anthropomorphic design influence human experience and behaviour? The Uncanny Valley Hypothesis posits that a very humanlike character or object (e.g., robot, prosthetic limb, doll) can evoke a negative affective (i.e ...
openaire   +3 more sources

Artificial Voices, Real Causes: The Dilemma of Virtual Influencer‐Driven Brand Activism

Psychology &Marketing, EarlyView.
ABSTRACT Brands are more frequently adopting virtual influencers (VIs) to lead activism campaigns. However, little is known about when and how such activism effectively drives consumer engagement. This research, in Study 1, examines 14,464 Instagram posts from 18 diverse VIs using large‐scale analytics to assess engagement intensity and the dynamics of
Sampa Anupurba Pahi, Debasis Pradhan, Abhisek Kuanr, Baidyanath Biswas, Jingyu Zhu   +4 more
wiley   +1 more source

Agent‐Related Perceptions of Automated Versus Human Agents and the Role of Task‐Related Risk: A Meta‐Analysis

Psychology &Marketing, EarlyView.
ABSTRACT Firms often seek to replace human agents (HAs) with automated agents (AAs) for customer service, but customers still tend to react more negatively to AAs than to HAs. This meta‐analysis examines agent‐related perceptions (i.e., humanlikeness, warmth, and competence), which represent the key upstream customer reactions shaping downstream ...
Sandra Miederer, Katja Gelbrich, Holger Roschk, Masoumeh Hosseinpour   +3 more
wiley   +1 more source

Understanding Algorithm Discounting in Artificial Intelligence Recommendations: Matching Anthropomorphic Agents to Consumer Goals

Psychology &Marketing, EarlyView.
ABSTRACT Despite the proliferation of artificial intelligence (AI) in marketing, consumers often exhibit algorithm discounting—a tendency to evaluate AI‐generated recommendations less favorably than those from humans. Focusing on consumption goals, this study investigates how anthropomorphic AI agents (virtual assistants vs.
Jiayue Huang, Ruolei Gu, Yi Feng, Yuan Zhou, Wenbo Luo   +4 more
wiley   +1 more source

When Luxury Brands Meet Artificial Intelligence: How Brand Longevity Shapes Consumer Responses to AI‐Designed Products

Psychology &Marketing, EarlyView.
ABSTRACT Artificial intelligence (AI) is transforming branding, extending to core creative functions such as product design. This raises a broader question of when adopting a new technology coheres with a brand. This tension is most acute in the luxury sector, which is deeply symbolic and historically resistant to technology adoption.
Olga Nechaeva, Valentina Mazzoli
wiley   +1 more source

The Physical, Emotional, and Autonomous Anthropomorphism of Service Chatbots

Psychology &Marketing, EarlyView.
ABSTRACT Prior research on chatbot anthropomorphism has often treated it as a unidimensional construct, producing inconsistent findings regarding how human‐like design cues shape user responses. This study conceptualizes anthropomorphism as a multidimensional higher‐order perception comprising three distinct forms of anthropomorphic attribution ...
Yangjuan Hu, Fulya Acikgoz, Shubin Yu
wiley   +1 more source