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Boletín de la Asociación de Geógrafos Españoles, 2022 Concurrent with the expansion of visual culture, film tourism has experienced a significant boost in recent decades, and the motivation to visit places where series made for television or similar platforms were filmed has been added to this modality. In
Diego Antonio Barrado-Timon +4 more
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Cinema and city placement of Porto: from Manoel de Oliveira to Gabe Klinger
Boletín de la Asociación de Geógrafos Españoles, 2022 The adoption by local governments of neoliberal theories and strategic planning, which promotes the use of competitiveness scales and business marketing criteria in urban management, generated a series of changes in cities with the aim of reversing the ...
Xosé Somoza Medina
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Methodological elements to design a city branding with the use of grounded theory
Management Letters/Cuadernos de Gestión, 2021 City branding was established as an endogenous development strategy – the need to build the city’s own identity. This identity is reached through the study of the history, culture, economy, trajectory, products and potential development as well as the ...
Marleny Torres Zamudio +2 more
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Cities in Competition: Is There a Link between Entrepreneurship and Development?
World, 2022 Cities operate in a competitive social environment requiring local authorities to adopt marketing strategies with significant economic ratings. City marketing that is related to the meaning of a city’s name encourages activities in the city or region ...
Zacharias Papanikolaou +4 more
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Compétition entre villes pour l’Olympe
Netcom, 2009 Three French cities are promoting their mobilization in official websites, for the bid of the Olympic Winter Games 2018. Presentation of the city, construction of arguments that make up these sites are tools to vague objectives.
Charles-Edouard Houllier-Guibert
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Interactive design and its role in direct marketing" An application to real estate marketing in Egypt" [PDF]
Journal of Architecture, Art & Humanistic Science, 2023 The technical development occurring in various areas of life and related to digital development and its life applications has created a pattern of employment creativity for these digital applications in the various design fields, including the areas of ...
Yasser Mohsen Mohamed Fahmy
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Urban marketing for smart cities
Smart Cities and Regional Development Journal, 2022 This article addresses the difference of Place, Image and Branding for urban marketing in Public Management of Ecuador. The government with the aim of planning and making decisions in real time should include the perspective of local governance and the ...
Stefany CEVALLOS
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Agricultura Urbana e a transformação da vida e da paisagem no Tatuquara, Curitiba-PR
Confins, 2021 Urban agriculture (UA) is characterized by agricultural production within urban and peri-urban areas to produce food or generate income. Depending on the context of the place where it is implemented, this practice can improve the landscape, the quality ...
Valéria Borges Yonegura +1 more
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Marketing Approaches in Planning of the Compact City
Barometr Regionalny, 2017 The paper presents an attempt at assessment of marketing values of the structure of the compact city in the context of current tendencies in the development of cities and self-governmental activities.
Anna Sawicka
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Le marketing urbain comme dispositif de légitimation
Articulo: Journal of Urban Research, 2007 At a time where the strong notion of permanent change and the valorization of democratic spaces intertwine, it seems appropriate to rethink the participation in the production of local space and the modes of elite action.
Damien Vanneste
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