Results 11 to 20 of about 3,467,264 (256)
Misunderstood or lacking legitimacy? [PDF]
, 2007 In spite of the rising interest in marketing within professional service firms in the last twenty years, past research has identified a reluctant acceptance and application of marketing within these organisations.
Cohen, G, Sims, D
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Urban Place Marketing and Retail Agglomeration Customers [PDF]
, 2012 Through identifying the attributes of a place that have an influence on the patronage behaviour of urban retail customers, this paper presents a conceptual model that proposes direct and indirect antecedents regarding the different retail-related ...
Elms, Jonathan +5 more
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THE ROLE OF MUSIC FESTIVALS IN SHAPING DESTINATION BRANDING AND IMAGE IN TWO HUNGARIAN REGIONAL CENTERS [PDF]
Geo Journal of Tourism and GeositesUrban marketing with culture-led urban development has a growing importance for contemporary cities. In a global competition, cities must stand out and attract tourism, investment, and cultural activities. Consequently, their image should be constantly
Dorottya SÜLI, Lajos BOROS, Viktor PÁL
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Studies and Scientific Researches: Economics Edition, 2010 Considering the current issues the urban centers are dealing with, the amplified city competitiveness and the increased demand of qualitative public services, it appears the need to apply new urban management approaches, more oriented toward the market ...
Elena Alexa
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"Image" as an Instrument of Urban Management [PDF]
, 1999 Globalization and competition between cities require a new kind of planning policy. An urban development policy, which promotes a city's attractiveness for visitors and local enterprises as well as for residents is necessary in order to profitably seil ...
A. Kampschulte, Kampschulte, Andrea
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A STUDY OF THE IMAGE OF TULIP SYMPHONY - A DEFINING INGREDIENT IN THE DEVELOPMENT OF THE URBAN BRAND OF PITESTI [PDF]
Strategii Manageriale, 2014 The city is a fundamental element of the identity of contemporary society, fulfilling in each urban community complex functions that depend on the needs, interests and aspirations of the people and of the political and economic system. The urban identity
Mihaela, ASANDEI, Elena, ENACHE
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COMPARATIVE ANALYSIS OF E-COMMERCE BUSINESS MODELS IN URBAN AND RURAL MARKETS: STRATEGIES FOR SUSTAINABLE GROWTH [PDF]
ICTACT Journal on Management StudiesE-commerce has revolutionized the retail landscape, offering diverse business models tailored to urban and rural consumers. While urban markets benefit from advanced infrastructure, digital literacy, and high-speed internet, rural markets present unique ...
K. Dharani, M. Reshma
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Urban tourist profiles during the pandemic in Taiwan: A multigroup analysis
Heliyon, 2023 Participating in tourism activities in crowded areas such as cities during the COVID-19 pandemic represents a risk. This study examined the demographic and psychological features of Taiwanese domestic urban tourists during the pandemic in 2021.
Sung-Ta Liu
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URBAN MARKETING AND ITS IMPACT OVER THE COMPETITION BETWEEN CITIES [PDF]
Management & Marketing, 2010 In the globalization era, characterized by profound political and economical reforms of which main objective is the increased competitiveness, whether we talk about goods, companies, cities or countries, the proactive attitude and the marketing strategy ...
Lidia Elena ALEXA
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Métropoles, 2008 In this article, we observe the evolutions involved by the use of new technology in the communication around urban projects. Our analysis of the new modalities, Internet was able to import in the participation of inhabitants in urban projects (chapter 1)
Hélène Bailleul
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