The Use of Urban Identity to Market Housing Projects in the Context of Urban Branding: Istanbul Case
Megaron, 2017 The aim of the present study was to understand the use of urban identity elements in the marketing of housing projects in the context of İstanbul's city branding target.
Esma İnce, İclal Dinçer
doaj +1 more source
Model of Urban Marketing Strategy Based on Ecological Environment Quality. [PDF]
J Environ Public Health, 2022 Sun F, Ye C, Zheng W, Miao X.
europepmc +1 more source
Is City Marketing Opposed to Urban Planning? The Elaboration of a Pilot City Marketing Plan for the Case of Nea Ionia, Magnesia, Greece [PDF]
The role of city marketing has been increasingly important in Europe. Today it has become a necessity with regard to the processes of global competition of cities, tourist attraction, urban management, city branding and urban governance.
Alex Deffner, Theodoros Metaxas
core
[Ein schön Cantzleysch Tittelbuch inn reden und schreybenn nach Rettorischer ardt ...]
[by Urban Wyss]Vom Schreibmeister und Holzschneider Urban Wyss im Blockdruck hergestelltes ...
Wyss, Urban
core +1 more source
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
Smallholder Marketing Behavior and Urban Consumption Patterns in Eastern and Southern Africa [PDF]
Accurate information on farmer and consumer behavior is the foundation for identifying public investments and policies that can effectively promote national food security and income growth objectives.
Anonymous
core
When is social marketing not social marketing?
, 2011 Purpose – The paper aims to discuss the thorny issues of industry-funded social marketing campaigns. Can the tobacco industry be trusted to educate our children about the dangers of smoking? Is a brewer the best source of health promotion?
Hastings, Gerard +3 more
core +1 more source
Agribusiness, EarlyView.ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn +3 more
wiley +1 more source
THE ROLE OF URBAN MARKETING IN THE LOCAL ECONOMIC DEVELOPMENT [PDF]
Urban marketing is an indispensable element within the strategies for economic development of the cities, contributing to the overall vision of the strategy.
Gabriela Cecilia STANCIULESCU
core
Farmers’ Protests in Germany: Media Coverage and Types of Bias
Agribusiness, EarlyView.ABSTRACT The German farmers’ protests of 2024 sparked widespread media coverage and public debate. Yet, media coverage was not always positive, reflecting the media's attention‐seeking and selective focus. Occurrences of farmers blocking media outlets reflected distrust in how their concerns were portrayed.
Felix Schlichte, Doris Läpple
wiley +1 more source