Results 261 to 270 of about 243,398 (291)

Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values

Journal of Retailing and Consumer Services, 2022
Chunlin, Shuman Wang
exaly  

Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing

International Journal of Information Management, 2019
Jinqi Men
exaly  

utilitarianism

1987
openaire   +1 more source

Utilitarianisms

Ethics, 1971
openaire   +1 more source

Delight by Design: The Role of Hedonic versus Utilitarian Benefits

Journal of Marketing, 2008
Ravindra Chitturi, Rajagopal Raghunathan, Vijay Mahajan   +2 more
exaly  

Utilitarianism

2023
openaire   +1 more source

Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk

Information Systems Journal, 2014
Yu-Hui Fang
exaly  

Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes

Journal of Business Research, 2006
Michael A Jones, Mark J Arnold
exaly  

The effects of utilitarian and hedonic online shopping value on consumer preference and intentions

Journal of Business Research, 2006
Jeffrey W Overby, Eun-Ju Lee
exaly  

Utilitarianism

2007
openaire   +2 more sources