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Untangling Utilitarian And Hedonic Consumption Behaviors In Online Shopping.
Eric Tze Kuan Lim +2 moreopenaire +1 more source
Elitist Consumption: Revisiting the question of utilitarian vs. symbolic motives
2011openaire +1 more source
Abstraction is for pleasure. Construal level theory and hedonic and utilitarian consumption
2020openaire +1 more source