Results 131 to 140 of about 3,097 (154)
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Effects of Hedonic and Utilitarian Shopping Satisfaction on Mall Consumption
The modern consumer expects a consumption experience with both hedonic and utilitarian rewards during a single visit to the mall. The orchestrating of both hedonic and utilitarian benefits in one visit challenges mall management and retailers to deliver the maximum shopping experience.openaire +1 more source
2022
Amaç: Bu çalışma kadın tüketicilerin hedonik ve faydacı tüketim eğilimlerinin, demografik bir değişken olan Z ve Y kuşağına göre farklılaşıp farklılaşmadığını tespit etmek amacıyla gerçekleştirilmiştir. Gereç ve Yöntem: Çalışmada veri toplama yöntemi olarak anket tekniğine başvurulmuştur. Çevrimiçi anket yoluyla 400 katılımcıdan veri toplanmış ardından
AĞAÇCI KİTİROĞLU, Leyla +1 more
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Amaç: Bu çalışma kadın tüketicilerin hedonik ve faydacı tüketim eğilimlerinin, demografik bir değişken olan Z ve Y kuşağına göre farklılaşıp farklılaşmadığını tespit etmek amacıyla gerçekleştirilmiştir. Gereç ve Yöntem: Çalışmada veri toplama yöntemi olarak anket tekniğine başvurulmuştur. Çevrimiçi anket yoluyla 400 katılımcıdan veri toplanmış ardından
AĞAÇCI KİTİROĞLU, Leyla +1 more
openaire +1 more source
2019
Increasingly, environmental and social problems have led to the realization that the luxury lifestyles and irresponsible consumption of people all over the world have destroyed the world. Therefore, consciousness for responsible consumption increases day by day.
KARACA, Şükran, YEMEZ, İbrahim
openaire +1 more source
Increasingly, environmental and social problems have led to the realization that the luxury lifestyles and irresponsible consumption of people all over the world have destroyed the world. Therefore, consciousness for responsible consumption increases day by day.
KARACA, Şükran, YEMEZ, İbrahim
openaire +1 more source
Message assertiveness and price discounts: differences between hedonic and utilitarian consumption
International Journal of Advertising, 2023Dongwon Choi +3 more
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Caderno Pedagógico
In this study, we conducted an investigation aimed at understanding the consumption of hybrid or electric vehicles from utilitarian or substantive aspects. Employing a qualitative and exploratory approach grounded in culture and consumption studies, we adopted netnography as the method for data collection and analysis (Kozinets, 2006; 2019).
Valentina Luz Bittencourt de Albuquerque +1 more
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In this study, we conducted an investigation aimed at understanding the consumption of hybrid or electric vehicles from utilitarian or substantive aspects. Employing a qualitative and exploratory approach grounded in culture and consumption studies, we adopted netnography as the method for data collection and analysis (Kozinets, 2006; 2019).
Valentina Luz Bittencourt de Albuquerque +1 more
openaire +1 more source
Do hedonic and utilitarian values increase pro-environmental behavior and support for festivals?
Asia Pacific Journal of Tourism Research, 2021Yong-Ki Lee +2 more
exaly
The Effect of Hedonic and Utilitarian Consumption Tendency on Impulse Buying Behavior: A Research
2018The consumersact sometimes with feelings when making a decision for purchasing, in somecases they are treating pragmatic and rational. The purchases made by consumersare not always planned. They can make an immediate decision about the productsthey have not planned to purchase beforehand and have an impulse buyingbehavior.In this study, it is ...
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Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect
Journal of Marketing, 2022Chiara Longoni, Luca Cian
exaly