Results 141 to 150 of about 3,097 (154)

THE DETERMINATION OF THE EFFECT ON BEHAVIORAL INTENTIONS OF THE HEDONIC AND UTILITARIAN CONSUMPTION TENDENCIES IN THE THERMAL TOURISM BUSINESS

2017
The aim of this study is to determine whether there is an effect of the hedonic and utilitarion consumption tendencies on behavioral intentions in the thermal tourism business. A model, which is composed of hedonic consumption, utilitarian connsumption and behavioral intentions (recommend and revisiting) variables, was structured to achieve the aim of ...
AKKILIÇ, Mehmet Emin, ÇETİNTAŞ, Hayal   +1 more
openaire   +1 more source

The Consumption of Premium Coffee-The Influence of Hedonic Needs vs. Utilitarian Needs

2013
The paper looks at the influence that hedonic and utilitarian needs exude on consumer’s preference for premium coffee and ultimately their willingness to pay a premium for the coffee. Utilitarian needs are related to a desire to achieve some functional or practical benefit and often linked with the notion of product performance and usefulness (e.g ...
openaire   +1 more source

Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption: the roles of environmental involvement and locus of control

Review of Managerial Science, 2018
Zhao-Hong Cheng, Chang Chun-Tuan
exaly  

An investigation on the effectiveness of hedonic versus utilitarian message appeals in luxury product communication

Psychology and Marketing, 2020
Cesare Amatulli, Matteo De Angelis, Carmela Donato   +2 more
exaly  

The Impact of Utilitarian and Hedonistic Shopping Values on Sustainable Fashion Consumption: The Moderating Role of Religiosity

Global Business Review, 2018
Salman Yousaf
exaly  

Weather, Affect, and Consumption Preference for Hedonic and Utilitarian Products: The Moderating Role of Gender

SSRN Electronic Journal, 2017
Rahul Govind, Nitika Garg, Vikas Mittal
openaire   +1 more source

Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents’ Consumption Behaviors of Utilitarian versus Hedonic Products

Journal of International Consumer Marketing, 2014
Jong Woo Jun, Chang-Dae Ham
exaly  

Modeling utilitarian‐hedonic dual mediation (UHDM) in the purchase and use of games

Internet Research, 2013
Bodo Lang
exaly  

A Typology of Consumption Value - Teasing out the Unique Properties of Utilitarian, Symbolic, Experiential, and Aesthetic Consumption Value

Beta, 2014
openaire   +1 more source

Message assertiveness and price discounts: differences between hedonic and utilitarian consumption

International Journal of Advertising
Dongwon Choi, Hyejin Bang, Sukki Yoon
exaly