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Price sensitivity versus ethical consumption: a study of Millennial utilitarian consumer behavior
Journal of Marketing Analytics, 2020Millennial consumers have been associated with a preference for environmental, socially responsible, and high-tech products; they have also been known to be quick spenders tending to hedonistic consumption; however, there is not much consensus on the generation’s behavior.
Andree Marie López-Fernández
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Hedonic and Utilitarian Motivations: A Study Applied to Wine Consumption
Cyrus Global Business Perspectives, 2019Wine is part of history, either as a product or as an iconic beverage. It has been the object of studies related to Greek mythology, to the culture of the peoples, to religious values and to contemporary behaviors. It takes a leading role in the history of agriculture, industry, commerce and medicine.
Jose Edson Lara +4 more
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The Effect of Mortality Sailence on Hedonic Consumption and Utilitarian Consumption
2015Based on the proximal defense notion of Terror Management Theory (TMT; Greenberg et al. 1986), the present study investigates the impact of mortality salience on hedonic and utilitarian consumption compared to no mortality threat. Terror management theory provides a theoretical explanation for behavior that is induced by death-related thoughts.
I-Ling Ling, Chih-Hui Shieh
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Regulatory focus and preference reversal between hedonic and utilitarian consumption
Journal of Consumer Behaviour, 2011ABSTRACTThis article explores the impact of consumers' regulatory goals on their relative focus on hedonic (versus utilitarian) benefits of products. Drawing from extant literature, we argue that promotion‐focused consumers will exhibit more favorable attitude towards a product when its hedonic benefits are highlighted in comparison to its utilitarian ...
Roy, Rajat, Ng, S.
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Intergenerational consumption rules: An axiomatization of utilitarianism and egalitarianism
Journal of Economic Theory, 1986Rules are characterized that prescribe intergenerational consumption programs. The framework for this analysis is an infinite horizon, a single aggregate consumption good and a single consumer alive at any instant who represents his generation. An intergenerational allocation problem is defined by specifying a feasible set of consumption profiles.
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Journal of Product & Brand Management, 2010
PurposeThis paper aims to examine the role of attachment in consumer brand relationships and its links with constructs such as trust, satisfaction, commitment and behavioural loyalty.Design/methodology/approachThis paper is based on exploratory and confirmatory studies that provide a model that explains the relationship between brand attachment and its
Belaïd, Samy, Behi, Azza Temessek
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PurposeThis paper aims to examine the role of attachment in consumer brand relationships and its links with constructs such as trust, satisfaction, commitment and behavioural loyalty.Design/methodology/approachThis paper is based on exploratory and confirmatory studies that provide a model that explains the relationship between brand attachment and its
Belaïd, Samy, Behi, Azza Temessek
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The Hedonic and Utilitarian Value of Volunteering as an Act of Symbolic Consumption: An Abstract
2018Due to scarce resource allocation, many nonprofit organizations suffer from low levels of staffing and depend on volunteers. The act of volunteering has been conceptualized as an act of symbolic consumption. Thus, the directors of nonprofits should strive to create volunteer experiences that provide value to the volunteer.
Parker, Janna M. +2 more
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A Research on Hedonic and Utilitarian Consumption Behavior of Young Consumers on Big Discount Days
2021Recent changes and developments in social life affect both the marketing strategies of brands and the consumer behaviors. The big discount days were first implemented in the USA under the name “Black Friday,” and it was implemented in Turkey under the “Legend Friday, Legend Days, Super Friday, 11.11.” The big discount days campaigns also changed the ...
İbrahim Avcı, Salih Yıldız
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Causal Inefficacy and Utilitarian Arguments Against the Consumption of Factory-Farmed Products
Journal of Agricultural and Environmental Ethics, 2017Utilitarian objections to the consumption of factory-farmed products center primarily on the harms such farms cause to animals. One problem with the utilitarian case against the consumption of factory-farmed products is that the system of production is so vast and complex that no typical, individual consumer can, through her consumer behavior, make any
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Journal of Consumer Research, 2013
Figurative language in advertising affects product attitudes positively across contexts. In contrast, the present research demonstrates that the use and effectiveness of figurative language in consumer-generated content is context specific, because of conversational norms unique to this form of communication.
Ann Kronrod, Shai Danziger
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Figurative language in advertising affects product attitudes positively across contexts. In contrast, the present research demonstrates that the use and effectiveness of figurative language in consumer-generated content is context specific, because of conversational norms unique to this form of communication.
Ann Kronrod, Shai Danziger
openaire +1 more source