Journal of Consumer Behaviour, EarlyView.ABSTRACT This study investigates how artificial intelligence (AI) chatbot message tone, fashion product recommendation type, and personalization level interact to shape consumers' continuance intention in online fashion shopping. Building on Construal Level Theory and the Stereotype Content Model, we treat warmth and competence cues as psychological ...
Jung Mee Kim, Seeun Kim
wiley +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT Online fan communities are important peripheral arenas for sports consumption. However, the psychological and social mechanisms that sustain engagement across these digital spaces are not sufficiently understood. This study thus investigates how Orientation Toward Sporting Events (OSE) drives fan page engagement and, subsequently, satisfaction.
Hamid Shaker +3 more
wiley +1 more source
Probing the intrinsic mechanism and evolution characteristics of online shopping customer satisfaction via text mining of online reviews. [PDF]
PLoS OneWang M, Kong R, Wang Y.
europepmc +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT Many brands have added highly incongruent products to their product lines, such as Lay's Chicken and Waffles Potato Chips, Blueberry Cheerios, and Carrot Cake Oreos. This paper investigates how highly incongruent products influence the choice of pre‐existing items in the product line.
Brittney Stephenson +4 more
wiley +1 more source
Overlapping Phenotypes of Compulsive Buying-Shopping Disorder and Borderline Personality Disorder: An Evidence-Based Model. [PDF]
Addict Behav RepLaskowski NM +3 more
europepmc +1 more source
AI Chatbots Versus Human Agents for Customer Service: A Social Belonging Perspective
Journal of Consumer Behaviour, EarlyView.ABSTRACT Artificial intelligence (AI) has rapidly transformed customer service, leading to the widespread adoption of AI‐driven chatbots. Despite these advances, consumers consistently prefer human agents over AI chatbots, as documented in both academic research and industry reports. This research proposes a Social Belonging Perspective to explain this
Linwan Wu, Chi Zhang, Kai Tian
wiley +1 more source
Do Perceived Values Influence User Identification and Attitudinal Loyalty in Social Robots? The Mediating Role of Active Involvement. [PDF]
Behav Sci (Basel)Pang H, Wang Z, Wang L.
europepmc +1 more source
Evolving Paradigms of Sustainability in Luxury Fashion: Evidence From an Emerging Market
Journal of Consumer Behaviour, EarlyView.ABSTRACT The global fashion industry is both an economic driver and a major contributor of environmental and social challenges. This research examines how sustainable luxury fashion is constructed and adopted within an emerging market context by integrating perspectives from entrepreneurs, industry managers, and consumers.
Sandipan Sen +4 more
wiley +1 more source
Show Me Competence or Make Me Feel Warm: The Impact of Green Brand Anthropomorphism on Consumers' Purchasing Intentions. [PDF]
Behav Sci (Basel)Li S, Chang H, Ma J, Chen K.
europepmc +1 more source
Guided Toward Equity: Communities of Practice and Organizational Change in Community Colleges
New Directions for Community Colleges, EarlyView.ABSTRACT Although community colleges advance equity by providing opportunities for marginalized students to pursue higher education, barriers to earning credentials remain, particularly for students of color. Higher education stakeholders are investing in “equity work” as organizations take responsibility for ensuring equitable outcomes.
Karin Yndestad +2 more
wiley +1 more source