Results 151 to 160 of about 41,525 (299)

How Can Eco‐Friendly Products Be Marketed Effectively? Evidence From a Multinational Study on the Intention–Behaviour Gap for Smartphones Made With Eco‐Friendly Substitute Materials

Business Strategy and the Environment, EarlyView.
ABSTRACT As global environmental concerns intensify, firms are increasingly expected to embed environmental responsibility into their core strategies. However, uncertainty remains over whether eco‐friendly initiatives are economically rewarded, reflecting ambiguity in consumers' true environmental preferences.
Kimitaka Nishitani, Eri Nakamura, Fumikazu Morimura, Yumi Nakamori, Tsugio Watanabe, Daisuke Furuta, Tomoya Mizuta   +6 more
wiley   +1 more source

Asset Redeployability and Biodiversity Risk

Business Strategy and the Environment, EarlyView.
ABSTRACT We examine how asset redeployability influences a firm's exposure to biodiversity risk. Our empirical analysis provides robust evidence that firms possessing greater levels of redeployable assets exhibit significantly lower biodiversity risk.
Mostafa Monzur Hasan, Stewart Jones, Md Enayet Hossain   +2 more
wiley   +1 more source

Women Are Eco‐Friendly, so Are They From Venus? Exploring Green‐Feminine Stereotyping and Green Gender Gap

Business Strategy and the Environment, EarlyView.
ABSTRACT Marketers and policy makers have tried to bridge the green attitude–behavior gap through the use of pro‐environmental appeals using advertising to convey the “greenness” of their products. However, due to green‐feminine stereotyping, by focusing mainly on the green characteristics of the product, we may have alienated men, who, to safeguard ...
Agnieszka Chwialkowska, Waheed Akbar Bhatti, Andreea Bujac   +2 more
wiley   +1 more source

Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley   +1 more source

The Political Psychology Behind Consumer Decisions: The Complex Relationship Between Political Ideology and Political Consumerism

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Political consumerism (PC) refers to consumers boycotting or deliberately buying (“buycotting”) products or brands for political, moral, or ethical reasons. This paper presents three studies that consider the intricacies of the relationship between political ideology and political consumerism.
Lara J. Greening, David Young, Lee De‐Wit, Lucia A. Reisch   +3 more
wiley   +1 more source

Better Material Properties and Faster Catalyzed Chemical Recycling for Poly(L‐Lactide) Using a Simple Commercial Glycerol Ethoxylate Additive

Chemistry – A European Journal, EarlyView.
Glycerol ethoxylate (GEO), a branched ethylene glycol derivative, both toughens commercial PLLA and accelerates its chemical recycling to L‐lactide. The lead sample, containing 10 wt.% GEO, shows 9x higher elongation at break and 6x higher tensile toughness than pure PLLA. The GEO–PLLA samples are efficiently chemically recycled to L‐lactide, even when
Madeleine L. Smith, Thomas M. McGuire, Kam C. Poon, Alexander R. Craze, Charlotte K. Williams   +4 more
wiley   +1 more source

Expanding the UTAUT2 framework to determine the drivers of mobile shopping behaviour among older adults. [PDF]

PLoS One, 2023
Huang T.
europepmc   +1 more source

How do consumers overcome ambivalence toward hedonic purchases ? a typology of consumer strategies [PDF]

Purchase decisions for hedonic products and services are often characterized by ambivalence -sensory benefits make them attractive, but consumers may feel guilty about bying them.
Czellar, Sandor, Dubois, Bernard, Laurent, Gilles   +2 more
core  

When Corporations Nudge for Good: Examining the Effectiveness of Corporate Social Marketing Initiatives in Influencing Intention to Change

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Firms invest heavily in corporate social initiatives (CSIs), yet evidence of behaviour change remains limited. This study examines whether corporate social marketing (CSM) elicits stronger behavioural intentions to change than other CSI formats, such as philanthropy and cause‐related marketing (CRM), and identifies the psychological mechanisms
Paul Blaise Issock Issock
wiley   +1 more source

The interactive impact of social interaction and product involvement on customer stickiness in the context of live streaming e-commerce. [PDF]

Front Psychol
Tian L, Hai Y, Wang S, Ma GB, Pillalamarri S.   +4 more
europepmc   +1 more source