Results 191 to 200 of about 10,729 (254)

Utilitarian Value in the Internet

Journal of Travel & Tourism Marketing, 2004
SUMMARY As homes across the world adopt broadband connectivity, there is a need to understand how it may impact consumer propensity to buy travel products on the Internet. The objective of this study is to evaluate differences in perceptions of utilitarian and social value on the Internet between broadband and narrowband users.
Srikanth Beldona   +2 more
openaire   +1 more source

Acceptance of technological agency: Beyond the perception of utilitarian value

Information & Management, 2021
Abstract Using an agency lens, this paper discusses a special human-computer relation, namely technological agency, in which users delegate social tasks to autonomous computing-artifacts (i.e., technological agents) who act on behalf of the users in the social sphere.
Bo Yu 0018   +2 more
openaire   +1 more source

Hedonic and Utilitarian Values Behind Engagement of Online Consumers

Journal of Electronic Commerce in Organizations, 2020
In the hyper-competitive Indian airline industry, the low-cost carriers as well as full-service airlines are in dire need of innovative marketing strategies to engage their customers. To understand the dynamics behind the process of customer engagement, the purpose of this paper is to gain insights into the lived experience of consumers about their ...
Farrah Zeba   +2 more
openaire   +1 more source

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